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The Tunisian Automotive Association (TAA) was pleased to participate, as an official partner , in the France-Tunisia Business Meetings , organized on October 28 in Paris by Business France .
During the session entitled "Industry and decarbonization, a pillar of co-development between France and Tunisia" ,
Mr. Imed Charfeddine , Vice-President of the TAA , spoke alongside:
• Clément Molizon – General Delegate, Avere-France ⚡
• Christophe Aufrère – Managing Director, Automotive Industry Program (PFA)
• Pierre Kermel – Vice President Europe, FORVIA
• Jean-Louis Pech – President, FIEV
The Tunisian automotive industry is committed to decarbonization and co-development
This meeting provided an opportunity to highlight Tunisian initiatives in energy transition , decarbonization projects in the sector, and the strategic vision of the TAA for sustainable, competitive and value-creating industrial development .
In parallel, Ms. Lamia Gharbi , Director of Communication and Partnerships at TAA , participated in several BtoB meetings with French companies, in order to explore new opportunities for industrial cooperation and to strengthen economic ties between France and Tunisia .
The automotive sector in Tunisia: a pillar of the national economy
🔹 The country's second largest industrial employer , with over 100,000 direct and indirect jobs
🔹 Nearly USD 4 billion in exports , mostly to Europe
🔹 Presence of leading French equipment manufacturers and companies , historical partners in Tunisian industrial development
🔹 Growth of the electric vehicle , innovative components , digitalization and Industry 4.0 sectors
🔹 Emergence of a software and IT ecosystem specializing in the automotive industry
🔹 Objective: to increase local value and support the energy transition of the sector
The strategic role of the Tunisian Automotive Association (TAA)
As an umbrella organization for stakeholders in the automotive sector, the TAA :
• Brings together and mobilizes Tunisian industrialists around a common vision
• Promotes Franco-Tunisian industrial co-development
• Supports innovation , training and sustainability within the sector
• Promotes Tunisian expertise through international forums and events
Many thanks to Business France for the exemplary organization of this edition and for its continued commitment to bringing the French and Tunisian economic ecosystems closer together.