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During her appearance on EXPRESS FM , as part of the Special Automotive Day , Lamia Gharbi , Director of Communication for the Tunisian Automotive Association (TAA) , highlighted a strategic issue for the development of the Tunisian automotive industry : the visibility and image of the sector .
She highlighted the key role of the TAA in promoting the national automotive ecosystem , by showcasing Tunisian know-how , industrial successes and economic and institutional partnerships on an international scale.
Through its communication actions , professional events and cooperation programs , the TAA strengthens the reputation of the Tunisian automotive sector , attracts new foreign investors and positions Tunisia as a competitive and sustainable automotive hub linking Africa and Europe.
This international visibility strategy is part of a long-term vision: to make Tunisia a leading player in the global automotive industry , recognized for the quality of its skills, innovations and partnerships .