The Tunisian Automotive Association (TAA) announces the inauguration by Lear Corporation , a world leader in automotive technologies dedicated to seating and electronic systems, of a new industrial unit specializing in Thermal Comfort Systems in Menzel Bourguiba .
This new automotive plant in Tunisia is dedicated to the production of advanced seat thermal comfort technologies, integrating heating, ventilation, active cooling, lumbar support, massage functions, steering wheel heating, and presence detection. These solutions meet international standards for automotive safety , passenger comfort , and technological innovation .
The project represents an investment of approximately 100 million dinars for the construction component alone, on a 32,000 m² covered industrial site designed according to high standards of industrial performance , safety , and environmental protection . Ultimately, this unit will generate 4,500 direct jobs , strengthening Tunisia's attractiveness for foreign investment in the automotive industry .
With 255 sites in 37 countries and more than 173,700 employees , Lear Corporation confirms through this strategic investment Tunisia's positioning as a competitive automotive industrial hub integrated into global value chains .