SENAUTO 2026: The Tunisian pavilion accelerates industrial cooperation in Africa

In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.

A national pavilion with strong industrial value

The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:

STIP AMINE
COLMAR
ACTIA Africa
One Tech Group
SIA
ENOVAROBOTICS
ICAR
ALPHABUS
Bakomotors
Safe
Embedded Innovation
Pixii
Novation City

This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.

Measurable results: signing of industrial MoUs

The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.

This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.

Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.

A deliberate African dynamic

Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.

This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .