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21 Apr
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4th edition of the CETIME Sectoral Meetings: the TAA mobilized to accelerate the industrial transition
On March 26, 2026, CETIME organised, at the UTICA headquarters, the 4th edition of the Sectoral Meetings dedicated to the electrical, electronic and mechatronic industries.
This strategic event brought together key players in the industrial ecosystem, including the Tunisian Automotive Association (TAA), alongside key partners such as FEDELEC , ELENTICA , Cluster Méchatronics Tunisia , Novation City , INSAT and TUNAC .
A clear positioning: to transform the energy transition into a lever for competitiveness
Placed under the theme:
“CETIME, your strategic partner for a successful energy and ecological transition”
This edition marks a deliberate shift: moving from a logic of reflection to a logic of execution.
The stated objective is to make the energy transition a driver of industrial performance, and not a regulatory constraint.
Strong mobilization of the Tunisian industrial ecosystem
The event confirmed a clear trend:
ESG issues are no longer peripheral; they are becoming central to the strategies of industrialists.
Public institutions, manufacturers, research centers, clusters and technical partners have converged around a common goal:
to structure concrete responses to the challenges of decarbonization and energy efficiency.
In this context, the Tunisian Automotive Association actively contributed to the discussions, in line with its positioning:
connecting stakeholders, accelerating transformations and aligning the sector with international standards.
Three strategic axes at the heart of the work
The discussions were structured around three operational pillars:
⚡ Energy efficiency and industrial decarbonization
🌍 Measuring and managing carbon footprint
♻️ Clean production and eco-design
Approach adopted: results-oriented, with a clear focus on implementation.
Concrete and actionable outputs for 2026
The work resulted in the production of high-value deliverables:
Assessment of sectoral progress since 2025
Identification of new industrial challenges
Launch of structuring collaborative projects
Definition of operational roadmaps for 2026
The result: a tangible acceleration of initiatives related to the energy transition.
Towards a more competitive and sustainable Tunisian industry
This 4th edition confirms CETIME's role as a catalyst for industrial transformation, while consolidating public-private synergies.
For the Tunisian Automotive Association, the issue is clear:
to position Tunisia as a competitive industrial hub, aligned with international ESG requirements and integrated into global value chains.
The goal to achieve: to transform ambition into execution, and to make sustainability a lasting competitive advantage.
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21 Apr
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PR2I-2026 Day: The Tunisian Automotive Association strengthens synergies between research and industry
On March 31, 2026, the Tunisian Automotive Association (TAA) participated in the PR2I-2026 Information Day, organized at ENIT . This event brought together the main players in the Tunisian ecosystem — researchers, industrialists and institutions — around the strategic challenges of industrial innovation, smart technologies and the transition to a sustainable industry.
A lever for industrial innovation in Tunisia
The PR2I-2026 Day is part of a national initiative to stimulate applied research and collaborative projects . The discussions led to a better understanding of the PR2I-2026 call for projects and the identification of concrete partnership opportunities between academia and industry, particularly in the automotive sector.
Through its participation, the TAA confirms its role as a catalyst for innovation in the Tunisian automotive industry , by facilitating connections between companies, research centers and institutions.
Strengthening collaborations between industry and research
The event highlighted the importance of structuring sustainable synergies to support the sector's technological upgrading. In a context marked by the rise of software, embedded electronics, and technologies related to intelligent mobility, these collaborations are becoming a key factor in competitiveness.
The Mecatronic Tunisia Cluster also actively contributed to the discussions by presenting the mapping of research structures in Tunisia as well as its initiatives in intellectual property, thereby strengthening the visibility of national innovation capacities.
TAA, a key player in industrial transformation
In line with its mission, the TAA continues its commitment to:
connecting the players in the automotive ecosystem,
to support innovation and technological development,
to support the transition towards a sustainable and internationally competitive industry.
This participation is part of the desire to position Tunisia as an industrial and technological hub between Europe and Africa , capable of meeting the new demands of the global automotive industry.
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21 Apr
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The Tunisian Automotive Association, partner of FITA 2026: a strategic event for investment in Africa
The Tunisian Automotive Association (TAA) announces its participation as an official partner of the 9th edition of FITA 2026 – Financing Investment and Trade in Africa , which will be held on April 28 and 29, 2026 at the Radisson Blu Hotel & Convention Center Tunis .
Organised by the Tunisia Africa Business Council , this event is establishing itself as a leading pan-African hub for investment, trade and economic cooperation stakeholders.
Positioning Tunisia as an industrial and technological hub in Africa
Through this partnership, TAA confirms its role as a strategic platform for promoting the Tunisian automotive ecosystem . The objective is clear: to strengthen Tunisia's position as an industrial, technological, and commercial hub between Europe and Africa .
In a context of transformation of global value chains, TAA highlights:
the competitiveness of the Tunisian industrial sector
integration into international value chains
skills development and engineering
the acceleration of innovation and investment dynamics
This presence at FITA 2026 is part of a continental deployment strategy, aimed at creating new partnership opportunities and capturing high value-added investment flows.
A key event for investment and trade in Africa
FITA 2026 will bring together public decision-makers, investors, industrialists and financial institutions around the major challenges of African economic development.
The event provides an operational platform for:
to initiate structuring investment projects
develop public-private partnerships
accelerate intra-African trade
connecting the continent's industrial ecosystems
👉 Registration: www.fita2026.com
A partnership supported by international players
This initiative benefits from the support of the special initiative "Decent Work for a Just Transition", led by the Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ Tunisia , in close collaboration with the Tunisian Ministry of Industry, Mines and Energy.
TAA: Catalyst for industrial development and African integration
By participating in FITA 2026, the TAA is continuing its mission:
to structure, promote and connect the Tunisian automotive industry internationally , while actively contributing to the building of competitive and sustainable African value chains.
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21 Apr
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Consultation – Catering service for coffee breaks
As part of the training activities of the Tunisian Automotive Association Academy , we are launching a consultation for the selection of a catering provider responsible for providing coffee break services during our training sessions.
The expected service includes:
Morning coffee break : a rich assortment of savory and sweet snacks, accompanied by juice.
Afternoon break : similar offer including savory, sweet and juice.
Transport and delivery : provided by the caterer up to our training academy.
Payment terms: payment at the end of each event, upon presentation of the invoice.
Interested service providers are invited to submit their proposals, specifying:
Details of the menus offered (savory and sweet options, and drinks)
Unit prices and/or packages per participant or per event
Delivery and service conditions
Any added value offered (presentation, on-site service, additional options, etc.)
Proposals should be sent to the following address: achat@taa.tn
We thank interested service providers in advance for their collaboration and remain available for any further information.
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21 Apr
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PR2I 2026: The Tunisian Automotive Association mobilizes the automotive ecosystem around collaborative innovation
As part of the preparation of the Research-Innovation & Industry Programme (PR2I) 2026 , the Tunisian Automotive Association (TAA) , in partnership with the Mecatronic Tunisia Cluster (CMT), organised a strategic matching workshop bringing together industrial companies, research centres and universities.
This workshop is part of the TAA's mission: to structure the Tunisian automotive ecosystem, accelerate industrial innovation and strengthen synergies between academic research and industrial needs.
A concrete mechanism at the service of industrial innovation
Hosted by the Collaborative Research Centre of Central University Tunisia, the event made it possible to create an operational space for networking and co-creating projects with high technological potential.
Through this initiative, the TAA aims to:
Facilitating connections between industrial companies and research structures eligible for PR2I 2026
Identify concrete industrial problems that can be transformed into structured collaborative projects.
Pre-configure consortia that comply with the requirements of the PRF and PRIA devices
Supporting the preparation of projects prior to the official launch of the PR2I call for proposals (scheduled for no later than March 6, 2026)
Structuring competitive consortia for the PR2I 2026
In a context where technological innovation, applied R&D and sustainable industrialization have become strategic levers of competitiveness, the TAA is strengthening its role as an interface between industry, universities and research centers.
The objective is clear: to transform the industrial challenges of the Tunisian automotive sector into funded collaborative projects capable of generating technological, economic and scientific value.
Call for mobilization of academic and industrial stakeholders
The TAA invites universities, laboratories, research centers and industrial companies wishing to:
Propose a research topic
Joining a consortium that is currently being structured
Participate in the next matching sessions
to contact our teams in order to receive the registration form and the terms of participation.
Through this type of initiative, the Tunisian Automotive Association consolidates its position as a catalyst for innovation and a key player in the development of collaborative research in the Tunisian automotive industry.
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21 Apr
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The Tunisian Automotive Association strengthens its international presence in Paris during the Automotive Personality of the Year Awards.
The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.
This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.
Tunisia's strong positioning as a co-innovation hub
On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:
Thomas Courbe , Director General – Directorate General for Enterprises
Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
Sébastien Missoffe , Managing Director – Google France
During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.
The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.
Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.
A collective mobilization of ecosystem stakeholders
TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:
Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
Tarak Hosni , Director FIPA Tunisia Paris
Imed Charfeddine , Vice-President of the TAA
Mourad Chaffai , Deputy Director General of SOLAUFIL
Meriem Frikha , Director of Valeo North Africa Sites
Fatma Kolsi , Director General of TAA
Special thanks were extended to Syner'J Media for the quality of the organization of this event.
Enhanced international visibility for the Tunisian automotive industry
Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.
This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.
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21 Apr
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Women's Empowerment in the Tunisian Automotive Industry: TAA Structures a Pool of Female Leadership
On February 11 and 12, 2026, the Tunisian Automotive Association (TAA), in partnership with the Verein der Tunesier in Stuttgart (VTS), organized a strategic workshop in Tunis dedicated to women's empowerment in the Tunisian automotive sector. This initiative is part of the Diaspora Small-Scale Project of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
A program embedded within a Tunisian-German dynamic
This workshop follows an initial meeting held in Stuttgart in October 2025, which brought together Tunisian women professionals working in the automotive industry in Germany. This exploratory phase helped identify the main challenges faced by women in demanding industrial environments, as well as concrete levers to facilitate their advancement to positions of responsibility.
In Tunis, the objective was clear: to transform the exchange into a structured action plan to enhance the competitiveness of the Tunisian automotive sector.
Three strategic priorities to strengthen women's leadership
The Women Empowerment workshop organized by the TAA was structured around three main themes:
Promoting female talent and strengthening key skills adapted to the requirements of the automotive industry
Preparing for access to managerial roles and senior leadership positions
To create a pool of leaders and initiate a network of mentors in order to sustainably embed a culture of mentorship within the ecosystem
The challenge goes beyond individual trajectories. It is about establishing a sustainable dynamic that strengthens skills, consolidates female leadership, and supports the overall performance of committed industrial companies.
Solutions-oriented and performance-driven exchanges
During these two days, the discussions were pragmatic, grounded in the reality on the ground and action-oriented: affirmation of managerial posture, identification of levers for evolution, sharing of common challenges and structuring of professional networks.
The results are concrete: increased confidence, consolidation of the professional women's network and a collective desire to integrate these advances within Tunisian automotive sector organizations.
A collective commitment from industrial players
TAA extends its thanks to Ms. Olfa Kanoun and Mr. Faouzi Derbel, who came from Germany, for their high value-added interventions and their contribution to bringing the Tunisian and German ecosystems closer together.
The success of this Women Empowerment workshop was also made possible thanks to the commitment of the participating companies:
COFAT , COBICAB , BAKO , VERNICOLOR , NEXANS , Tesca and Kromberg & Schubert .
Through this initiative, the Tunisian Automotive Association confirms its commitment to a more inclusive, more competitive Tunisian automotive ecosystem resolutely focused on managerial excellence.
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21 Apr
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SENAUTO 2026: The Tunisian pavilion accelerates industrial cooperation in Africa
In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.
A national pavilion with strong industrial value
The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:
STIP AMINE
COLMAR
ACTIA Africa
One Tech Group
SIA
ENOVAROBOTICS
ICAR
ALPHABUS
Bakomotors
Safe
Embedded Innovation
Pixii
Novation City
This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.
Measurable results: signing of industrial MoUs
The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.
This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.
Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.
A deliberate African dynamic
Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.
This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .
Focus on sustainable industrialization in Africa
The roadmap is clear:
converting intentions into structuring industrial projects
securing sustainable investments
consolidate shared growth between Tunisia and its African partners
Africa is not a market of one-off opportunities.
It's an industrial space under construction.
The TAA and its members have chosen to play an active, results-oriented role.
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21 Apr
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Consultation – Office Supplies
As part of the development of training activities at the Tunisian Automotive Association Academy , we wish to establish a partnership with a bookstore or supplier capable of ensuring the regular supply of office supplies necessary for the proper functioning of our academy.
We invite interested suppliers to submit their best offer for the following items:
RAM paper (A4 and other formats)
Flip charts and refills
Post-it notes and sticky notes
Permanent and erasable markers
Pens, highlighters and various markers
Files and binders
Office accessories (staplers, paper clips, etc.)
Any other equipment useful for the operation of a training academy
The proposals must specify:
Unit prices and applicable discounts for regular purchases
Delivery conditions and times
Payment terms
Any potential additional benefits or services (after-sales service, support, etc.)
Interested suppliers are invited to send their proposals to the following address: achat@taa.tn
We thank all partners in advance for their interest and collaboration.
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