Tunisia marked its presence at IAA TRANSPORTATION Hannover 2026, highlighting the diversity, industrial expertise and innovation capacity of its automotive and mobility ecosystem.

Through a collective presence supported by the Tunisian Automotive Association (TAA) and the Mecatronic Tunisia Cluster, with the support of GIZ Tunisia, PLU Wacef Chibani, Ambassador of Tunisia to Germany, whose presence provided valuable support to the Tunisian delegation.

His Excellency also took part in the VIP Tour, alongside Tunisian exhibitors and representatives of VDA, AAAM and GIZ, promoting exchanges around Tunisia's industrial potential, its automotive ecosystem and opportunities for cooperation in Marius Ochel (VDA) and Ms. Victoria Backhaus-Jerling, CEO of the African Association of Automotive Manufacturers (AAAM).

The exchanges brought together African and international stakeholders around several strategic issues for the sector, including:

• the development of the African automotive industry;
• the resilience of value chains;
• , Ambassador of Tunisia to Germany, also took the floor to highlight the importance of strengthening international industrial partnerships and Tunisia's cooperation with its partners.

  The Tunisian perspective was carried by Mr. Ibrahim Debache, representing the TAA, who contributed to the exchanges dedicated to the Tunisian automotive ecosystem and its potential role in the development of African automotive value chains.

  The discussions also benefited from the intervention of Mr. Felix Sarrazin of GIZ Tunisia, who shared perspectives on opportunities to support industrial cooperation and the development of resilient automotive ecosystems.

  A platform to develop international partnerships

  Tunisia's participation in IAA TRANSPORTATION Hannover 2026 confirms the importance of international auto shows as a platform It is a platform to connect Tunisian companies to international players in the automotive and mobility industry, to promote Tunisia's industrial capacities and to create new bridges of cooperation between Tunisia, Germany, Africa and international markets.

  The TAA extends its sincere thanks to Cluster Mecatronic Tunisia, GIZ Tunis

As part of its support for member companies, the Tunisian Automotive Association (TAA) visited the industrial site of AB INJECT Plastics Industry, a TAA member company specializing in high-precision plastic injection and assembly of technical parts. Amir R., CEO and co-founder of AB INJECT, as well as all his teams for their welcome, their availability and the quality of the exchanges.

This meeting once again illustrates the importance of collaborations between industrial companies, professional organizations and development partners to strengthen the capacities of Tunisian industry.

On September 8, 2026, INSAT – National Institute of Applied Sciences and Technology hosted the Automotive Day, organized as part of the 8th edition of the National Robotics Week (NRW 8.0), in partnership with the Tunisian Automotive Association (TAA) and GIZ Tunisia.

This day has

Hannover, September 2026 — Ten years after the signing of their first Memorandum of Understanding (MoU), the Tunisian Automotive Association (TAA) and the German Association of the Automotive Industry (VDA) are celebrating a decade of cooperation dedicated to the development of the Tunisian automotive industry, strengthening (RSCI) supports companies in adapting to new international requirements for responsible practices within automotive value chains.

This dimension is becoming increasingly important as automotive manufacturers and suppliers strengthen their requirements in terms of ESG, sustainable development, environmental responsibility and In a context of rapid transformation of the global automotive sector, the consolidation of international partnerships remains a key factor in supporting its development.

Preparing for the future of mobility

The global automotive industry is currently undergoing a profound transformation, driven in particular by electrification, digitalization, new technologies

On June 3, 2026, the Tunisian Automotive Association (TAA) celebrated its 10th anniversary around a theme that summarizes both its history and its vision: "60 years of heritage, 10 years of acceleration".

This event marked an important milestone for the TAA and for the entire automotive industry More than an anniversary celebration, this meeting was a moment of recognition, sharing and projection towards the future, bringing together the main actors who contribute to the development and influence of the automotive sector in Tunisia.

60 years of automotive industrial heritage in Tunisia

The history of the automotive industry in Tunisia is Through this anniversary, the TAA wished to pay tribute to the pioneers of the Tunisian automotive sector who have contributed to building an ecosystem today recognized for its know-how, competitiveness and export orientation.

The different sequences of the event made it possible to return to the main stages of this evolution, to highlight the successes of the ecosystem in On the contrary, it marks the beginning of a new chapter for the TAA and for the Tunisian automotive ecosystem.

With 60 years of industrial heritage and a new generation of players, Tunisia has major assets to strengthen its positioning in international automotive value chains.

The TAA for 10 years of acceleration. And a common ambition for the future.

Thank you to everyone who helped write this story with us.

The future of the Tunisian automotive industry is being built together.

September 25th marks the official launch of the Automotive ESG Maturity Assessment, a tool designed by the Tunisian Automotive Association (TAA) to support companies in the Tunisian automotive industry in assessing their ESG maturity and building their progress trajectory.

In a context where environmental, societal For automotive companies, it is now a lever to strengthen their competitiveness, improve their resilience and meet the growing expectations of contractors and international partners.

In particular, the launch day highlighted the main challenges facing Tunisian companies and the importance of adopting a Walid Akrout, Head of Treasury and Donor Partnerships at UBCI, Mr. Zied Bachrouch, Director of Global Markets at Gamco Energy, as well as Ms. Fatma Midani, CEO of Soul & Planet, for the richness of their interventions and the quality of the exchanges.

The TAA also thanks all its partners for their support and commitment alongside the Tunisian automotive industry: GIZ Tunisia, UBCI, Gamco Energy, ProVerdy, cit Tu Identify your priorities. Take action.

A new step for ESG in the Tunisian automotive industry

September 25 is not a conclusion, but the starting point of a new stage in the ESG approach of the Tunisian automotive industry.

Through the Automotive ESG Maturity Assessment, the TAA wishes to Understand. Prioritize. Act. Progress.

ESG is not built only in reports.
It is built in action.

And this action starts now.

The Chinese group Kunshan Chemitec Automotive Components is studying the possibility of creating an industrial unit in Tunisia, with an initial investment estimated at more than 3 million euros. The project could generate between 30 and 50 direct jobs when it starts.

Tunisia could soon welcome new Chinese investment in the automotive components sector. The Kunshan Chemitec Automotive Components Group is currently studying the opportunities for an industrial establishment in the country.

Led by its CEO Liu Yichao, a delegation from the company met with representatives of the Agency for the Promotion of Industry and Innovation (APII) to examine the conditions and possibilities for an investment

The Tunisian Automotive Management Academy (TAMA), an initiative of the Tunisian Automotive Association (TAA), is strengthening its support offer in terms of sustainable development and ESG performance through a new partnership with ProVerdy.

The Tunisian Automotive Management Academy (TAMA) has signed a Memorandum of Understanding Understand. Act. Decarbonize.

About TAMA

The Tunisian Automotive Management Academy (TAMA) is the training and skills development academy supported by the Tunisian Automotive Association (TAA). It offers professionals in the automotive sector specialized training and programs covering quality, continuous improvement, project management, supply chain, ESG and industry transformation.

About ProVerdy

ProVerdy develops intelligent solutions dedicated in particular to carbon accounting and ESG compliance, per

Tunisia will be present at IAA TRANSPORTATION 2026, one of the main international events dedicated to transport, mobility and tomorrow's technologies, which will be held from 15 to 20 September 2026 in Hannover, Germany.

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