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The Tunisian Automotive Association (TAA) was pleased to participate in the African ESG Summit , which was held under the theme:
"How artificial intelligence is transforming African industries according to ESG principles."
During this event, Mr. Issam Jemli , member of the TAA steering committee and General Manager of Bontaz Tunisia , spoke as a panelist to share the vision of the Tunisian automotive sector : an industry focused on competitiveness , sustainability and responsible innovation .
The Tunisian automotive industry: between progress and new challenges
The Tunisian automotive sector has made significant progress, but it faces major challenges in an increasingly competitive global market:
🔹 Infrastructure and logistics : modernize industrial areas, create an Automotive Smart City , streamline trade through the State-TAA competitiveness pact , and accelerate the transition to green and competitive energy .
🔹 Skills and technologies : investing in R&D , embedded software , and specialized training (electrification, AI, connectivity), while strengthening talent retention through the development of human capital.
🔹 Governance and incentive environment : ensuring regulatory and fiscal stability, improving the coordination of public policies and aligning companies with ESG standards (decarbonization, traceability, governance).
Six levers to strengthen the competitiveness of the Tunisian automotive sector
1️⃣ Structural and regulatory reforms
2️⃣ Industrial and technological innovation
3️⃣ Human capital development and training
4️⃣ High-performing infrastructure and logistics
5️⃣ Communication and promotion of the Made in Tunisia automotive industry
6️⃣ Sustainable Development and ESG Compliance
TAA takes concrete action through a digitized ESG framework , a strategic tool to support companies towards sustainable, measurable and internationally recognized performance .
Towards sustainable and technological competitiveness
Thanks to its proximity to Europe , its skilled workforce , and its industrial flexibility , Tunisia has strong assets to become a sustainable automotive hub . The challenge now is to transform these assets into a technological and responsible competitive advantage .