Innovation and sustainability: TAA mobilizes the Tunisian automotive ecosystem around industrial competitiveness

During the special program hosted by Manel Gharbi on EXPRESS FM , the Tunisian Automotive Association (TAA) brought together the main players in the Tunisian automotive ecosystem to discuss two key levers of competitiveness: technological innovation and sustainability (ESG) .

Around the table, Karim Benna (ACTIA Engineering Services, TAA) , Mehdi Hadrouchi (Focus Corporation) , Khaled Daami (Cluster Mecatronic Tunisia) and Hichem Turki (Novation City) highlighted the crucial role of research and development (R&D) in the transformation and performance of the automotive sector in Tunisia.

The discussions highlighted several innovative projects in the fields of electronics, software, data and artificial intelligence , illustrating the rise of technological Made in Tunisia .
The program also highlighted the need for enhanced cooperation between businesses, universities and research centers to build a more competitive, sustainable and future-oriented Tunisian automotive ecosystem.