The Tunisian Automotive Association (TAA) has reached a major strategic milestone with the signing of a Memorandum of Understanding with the France-Tunisia AI Club . This alliance clearly repositions the ecosystem on the regional industrial AI scene and paves the way for a pipeline of high-value initiatives.
Leadership of this alliance:
Philippe Garcia , Director for North Africa – Business France Tunisia
Nejia Gharbi , Caisse des Dépôts et Consignations
Neila Benzina , La French Tech Tunis
Fatma Kolsi , General Director – TAA
Béchir Dardour , Member of the Steering Committee – TAA
This partnership acts as an operational lever to accelerate the work of the AI applied to industry group and activate key projects:
✔ Deployment of AI solutions at the heart of industrial value chains,
✔ Strengthening of Tunisian-French technological synergies,
✔ Creating bridges between startups, institutions, experts and manufacturers,
✔ Structuring a Mediterranean hub dedicated to innovation and industrial transformation.
The ambition is clear: to position Tunisia as a regional hub for industrial AI , competitive, interconnected and future-oriented.
Many thanks to our partners and to the French Embassy in Tunisia for their support and assistance.
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