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The members of the Steering Committee of the Tunisian Automotive Association (TAA) held their first strategic meeting of 2026 , marking the launch of a work cycle focused on consolidating the competitiveness of member companies and strengthening the international positioning of the Tunisian automotive sector .
This meeting allowed for the definition of strategic priorities for 2026 , with a clear focus on operational support for manufacturers . Discussions focused in particular on levers to support skills development , facilitate the integration of Tunisian companies into international value chains , and promote industrial innovation , especially in high value-added segments such as automotive components, electronics, and embedded software .
At the sectoral level, the work was carried out within the framework of the TAA-State-Partners sectoral pact , with the objective of strengthening the attractiveness of Tunisian industry and supporting sustainable growth in the sector. The key priorities identified for 2026 focus on:
industrial attractiveness and competitiveness ,
innovation, digitalization and industry 4.0 ,
the transition to electrification and intelligent vehicles ,
strengthening institutional dialogue in order to defend the strategic interests of the automotive sector.
The year 2026 also marks a symbolic milestone for the Tunisian Automotive Association , which celebrates ten years of commitment to industrial development. This new cycle is firmly rooted in a future-oriented approach, placing innovation, industrial performance, and international integration at the heart of the TAA's activities and the Tunisian automotive ecosystem.