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The Tunisian Automotive Association (TAA) actively contributes to strategic discussions around the Tunisian Automotive Smart City project, a structuring initiative led by the Ministry of Industry, Mines and Energy , with the support of GIZ Tunisia .
This project is part of a dynamic transformation of the Tunisian automotive sector, aiming to strengthen its position as an internationally competitive industrial and technological hub .
A structuring project for a new generation industrial hub
In this context, the work carried out by Drees & Sommer , focusing on site analysis and master planning, lays the foundations for the development of an integrated, innovative and future-oriented industrial hub .
The ambition is to create an environment conducive to:
- the implementation of high value-added investments
- the integration of industrial value chains
- the development of advanced technologies and automotive software
- improving the overall competitiveness of the sector
Strategic exchanges at the heart of the automotive ecosystem
Recent working sessions have brought together key players in the Tunisian automotive ecosystem for in-depth and operational discussions.
These discussions highlighted several key levers:
- strong potential for industrial upgrading
- the need for a structured and long-term vision
- the importance of strengthened industrial and technological integration
These interactions confirm the maturity of the ecosystem and its ability to evolve towards more integrated and innovative models.
TAA, a catalyst for convergence between public and private actors
Through its involvement, the TAA confirms its role as a strategic facilitator by connecting public institutions, industries and international partners.
The association acts as a convergence platform enabling:
- structuring the sectoral vision
- aligning stakeholders around common objectives
- accelerate the implementation of high-impact projects
A clear ambition: to position Tunisia as a hub between Europe and Africa
The Tunisian Automotive Smart City project is fully in line with the national ambition to position Tunisia as a leading industrial and technological hub between Europe and Africa .
In a context of reconfiguration of global value chains, this initiative represents a strategic lever for:
- attract international investors
- strengthen regional integration
- develop sustainable and competitive industrial ecosystems