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On June 3, 2026, the Tunisian Automotive Association (TAA) celebrated its 10th anniversary around a theme that summarizes both its history and its vision: "60 years of heritage, 10 years of acceleration".
This event marked an important milestone for the TAA and for the entire automotive industry More than an anniversary celebration, this meeting was a moment of recognition, sharing and projection towards the future, bringing together the main actors who contribute to the development and influence of the automotive sector in Tunisia.
60 years of automotive industrial heritage in Tunisia
The history of the automotive industry in Tunisia is Through this anniversary, the TAA wished to pay tribute to the pioneers of the Tunisian automotive sector who have contributed to building an ecosystem today recognized for its know-how, competitiveness and export orientation.
The different sequences of the event made it possible to return to the main stages of this evolution, to highlight the successes of the ecosystem in On the contrary, it marks the beginning of a new chapter for the TAA and for the Tunisian automotive ecosystem.
With 60 years of industrial heritage and a new generation of players, Tunisia has major assets to strengthen its positioning in international automotive value chains.
The TAA for 10 years of acceleration. And a common ambition for the future.
Thank you to everyone who helped write this story with us.
The future of the Tunisian automotive industry is being built together.
