The Tunisian Automotive Association (TAA) took part in the event "Sfax Green Shift 2026", organized on July 15, 2026, through the participation of its Managing Director, Fatma Kolsi. This reference meeting brought together the main actors of sustainable mobility to discuss the challenges of the transition to a decarbonized, innovative and competitive transport system in Tunisia.

The event brought together representatives of public institutions, financial partners, industrialists, experts, startups and entrepreneurs around a common ambition: to accelerate Discussions focused in particular on financing the green transition, infrastructure and industrial ecosystem development, the integration of ESG (Environment, Social and Governance) criteria into companies' strategies, as well as issues related to cybersecurity and data protection in smart mobility solutions.

Through a format In parallel, the "Tech & Carbon" Startup Village and the Mobility Ecosystem Space highlighted innovative technological solutions, entrepreneurial projects and opportunities for collaboration between industrialists, investors and project leaders.

Through its participation, the TAA reaffirms its commitment to a Tunisian automotive industry

On July 15, 2026, the Technical Center for Mechanical and Electrical Industries (CETIME) organized the 5th edition of the Sectoral Meetings dedicated to the Automotive and Aeronautics sectors, under the theme:

"CETIME, your strategic partner for a successful energy and ecological transition".

The Tunisian Automotive Association (TAA) and the Tunisian-Italian Chamber of Commerce and Industry (CTICI) have formalized the signing of a Memorandum of Understanding (MoU), opening a new stage in the strengthening of economic and industrial relations between Tunisia and Italy.

Signed by Mrs. Myriam Elloumi, President of the TAA, and Mourad Fradi, President of CTICI, this agreement reflects a common ambition: to promote synergies between the Tunisian and Italian industrial ecosystems, support the development of companies and encourage the emergence of new partnerships with high added value.

A partnership at the service of the competitiveness of the automotive industry

Through this Memorandum of Understanding It is now the third largest export market in the sector, accounting for nearly 11% of Tunisian automotive exports, behind Germany (37%) and France (21%).

These performances testify to Tunisia's increasing integration into European value chains and the trust placed in it by the

The Tunisian Automotive Association (TAA) had the honor of welcoming His Excellency Mr. Bill Bazzi, U.S. Ambassador to Tunisia, and a U.S. delegation accompanied by Mr. Marouane BEN JEMAA, President of AmCham Tunisia, for a meeting dedicated to cooperation opportunities between the Tunisian and American automotive ecosystems.
The delegation was received by Mrs. Myriam Elloumi, President of the TAA, and Mr. Nabhen Bouchaala, Honorary President, in the presence of Board members Mr. Jemli Issam and Mr. riadh ben ayed, as well as Mrs. Fatma Kolsi, General Manager of the TAA.

Discussions identified several high-potential areas of collaboration, industrial partnerships, innovation, skills development and the integration of Tunisian companies into global value chains. Beyond economic opportunities, the meeting reaffirmed the value of dialogue between institutions and private-sector players in advancing structuring projects and deepening Tunisia–U.S. ties.
As the reference platform for Tunisia’s automotive industry, the TAA continues its mission of building bridges between companies, investors, and international partners to support an ever more competitive, innovative, and globally connected sector.

The TAA extends its sincere thanks to His Excellency the Ambassador and to Mr. Marouane Ben Jemaa for this visit and for the quality of the exchanges, which open the way to new prospects for cooperation benefiting Tunisia’s automotive industry.
 

As part of the 22nd edition of the Tunisia Investment Forum (TIF 2026), the Tunisian Automotive Association (TAA), in partnership with FIPA Tunisia and Cluster Mecatronic Tunisia, organized a strategic workshop dedicated to the transformations that are shaping the future of the Tunisian automotive industry.

This meeting brought together the main actors of the ec The objective was to share a common vision of the challenges and opportunities that will accompany the next generation of mobility and to strengthen Tunisia's positioning within global value chains.

A space for reflection around the major changes in the automotive sector

Faced with the acceleration of technological, environmental and industrial transformations

On 24 and 25 June 2026, the Tunisia-Italy Economic and Business Forum brought together institutional representatives, investors and business leaders in Tunis to consolidate economic relations between the two countries and identify new opportunities for industrial cooperation and investment.

On this occasion, Myriam Elloumi, President of Tunisian Automotiv Thanks to an efficient industrial ecosystem, a skilled workforce and strong integration into European markets, Tunisia confirms its attractiveness to Italian manufacturers wishing to develop or diversify their supply chains.

The forum also highlighted the many opportunities for collaboration in the areas of mobility, industrial digitization, high-value production

The Tunisian Automotive Association (TAA), in partnership with the Ministry of Employment and Vocational Training and GIZ, as part of the Education Sector Support Programme (PASE), co-organised the Automotive Day "Training, Integration & Partnership" on 23 June 2026 at Radisson Blu Tunis, with the support of the German Cooperation and the European Union.

The morning was marked by several highlights:

• Signature of the framework agreement These actions are supported by the TAA and its training academy, TAMA Academy, in order to sustainably support the growth and transformation of the sector.

  The TAA thanks the Ministry of Employment and Vocational Training, the Delegation of the European Union, GIZ, ANETI, CNFCPP and all participating companies for their commitment to the development of Talen

Tunisia at the heart of Europe-Africa automotive value chains: a look back at a strategic webinar

Following the success of the executive webinar “Tunisia at the Heart of Europe–Africa Automotive & Mobility Value Chains”, the Tunisian Automotive Association (TAA), in partnership with AAAM (African Association of Automotive Manufacturers) and Deutsche Gesellschaft für

A stage ends, a legacy is built.

On 12 May 2026, the closing ceremony of the Support Programme for SMEs in the mobility sector in Tunisia marked the culmination of an initiative led by GIZ Tunisia, in partnership with the Tunisian Automotive Association (TAA), with the support of the Federal Ministry for Economic Cooperation and Development (BMZ).

📈 Heading to 2030 with a Tunisian automotive industry that is more competitive, more innovative, more sustainable and fully integrated into global value chains.

Congratulations to all the beneficiary companies, thank you to the associations part