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ACTIA célèbre 40 ans d’innovation et 20 ans d’excellence en Tunisie
10 Sep
Member News

ACTIA celebrates 40 years of innovation and 20 years of excellence in Tunisia

The ACTIA Group is celebrating a major double milestone in its history: 40 years of innovation in the automotive sector and 20 years of presence in Tunisia through its subsidiary ACTIA Engineering Services. This anniversary testifies to a journey marked by growth, technological excellence and the valorization of Tunisian skills.

40 years of innovation for the automotive industry

Since its creation, the ACTIA Group has developed around technological innovation and support for the transformations of the automotive industry. Its activities cover in particular the fields of electronics, embedded systems, connectivity and technological solutions dedicated to mobility.

In Tunisia, this dynamic has materialized for 20 years through ACTIA Engineering Services, which over the years has become a recognized player in the field of engineering and technological services for the automotive industry Tunisian human capital is one of the main assets of ACTIA Engineering Services, contributing to the development of technological solutions and the realization of projects with high added value.

This location also illustrates Tunisia's growing role as an engineering, research and development and technology services hub for the automob industry

Yura Corporation Tunisia obtient le label international RSCI
08 Sep
Member News

Yura Corporation Tunisia obtains the international RSCI label

Yura Corporation Tunisia takes a new step in its commitment to a responsible and sustainable supply chain by obtaining the international RSCI (Responsible Supply Chain Initiative) label.

This distinction follows an audit carried out on site by a specialised team from Germany, on the practices This certification demonstrates the company's commitment to aligning its practices with international standards for accountability, sustainability, and supply chain management.

Beyond the recognition granted to the company, this step is also an illustration of the level of expertise and professionalism of Tunisian talents partnership opportunities with major international groups, as well as to explore new markets in the automotive components sector.

This recognition is also part of a broader dynamic for the Tunisian automotive sector

Leoni poursuit son expansion en Tunisie
26 Aug
Member News

Leoni continues its expansion in Tunisia

Present in Tunisia for nearly 50 years, the German group Leoni plans to continue its expansion projects in several regions of the country, thus confirming its lasting commitment to the Tunisian automotive components industry.

This prospect was raised during a meeting held on Monday, August 24, between Salah Zouari, Minister of On this occasion, the leader presented the group's activities as well as its development prospects, including the continuation of several extension projects.

No investment amount or detailed timetable has, at this stage, been communicated.

Established in Tunisia since 1977, Leoni has gradually developed several product units The group now employs nearly 30,000 people in the country and plays a major role in the international value chains of the automotive industry, as well as in the electrical and electronics sectors.

Leoni's development is part of the dynamics of a Tunisian automotive sector in full consolidation. According to the Tunisian Automotive Association (TAA), more than 280 companies operate today in the automotive and components industry, with an export volume that approaches 4 billion euros and about 120,000 jobs.

This dynamic continues to attract new international investment. Last May, the Chinese group Taikang Electronics announced its plans to set up in Sousse, with the creation of its first factory abroad, dedicated in particular to the production of automotive electronic components and expected to generate 300 direct jobs.

The continued investment of international groups such as Leoni thus confirms Tunisia's attractiveness as

DRÄXLMAIER distingué lors des BIG FIVE 2026
06 Aug
Member News

DRÄXLMAIER distinguished at the BIG FIVE 2026 for his commitment to the Tunisian automotive industry

The DRÄXLMAIER group was rewarded during the BIG FIVE 2026 ceremony, organized on the sidelines of the fifth edition of the Grand Débat by UniversNews, under the theme "Tunisia, Dragon of the Mediterranean: ambition or utopia?". This distinction recognizes the group's lasting commitment in Tunisia as well as its contribution to the development of the automotive industry, foreign direct investment (FDI) and job creation.

Represented by Steffen Juergens, DRÄXLMAIER was awarded the trophy in the Foreign Direct Investment (FDI) category. This recognition highlights the Group's strategic role in strengthening the Tunisian industrial ecosystem and its continued investment in innovative mobility solutions for major international car manufacturers.

Established in Tunisia for several decades, DRÄXLMAIER is one of the major players in the automotive components sector Through its investments, the group contributes to the development of local skills, the transfer of technological know-how and the rise in value of the Tunisian manufacturing industry.

The BIG FIVE 2026 ceremony annually recognizes companies and personalities who actively participate in economic development, innovation and international outreach This recognition also illustrates Tunisia's attractiveness as an investment destination for international players in the automotive sector and highlights the capacity of its industrial ecosystem to support major transformations in mobility.

# Bako Motors, membre de la Tunisian Automotive Association, réalise sa première exportation de véhicules électriques vers l’Allemagne
03 Aug
Member News

Bako Motors makes its first export of electric vehicles to Germany

Bako Motors, a Tunisian startup and member of the Tunisian Automotive Association (TAA), takes a new step in the development of the Tunisian automotive industry by making its first shipment of electric vehicles to Germany.

The first batch exported consists of 20 electric vehicles destined for the German market. For the year 2026, Bako Motors plans to export 88 vehicles, before accelerating its international development with a target of 800 units exported in 2027.

According to Boubaker Siala, Managing Director of Bako Motors, this first delivery marks the beginning of the brand's commercial deployment in Europe. The company is now present in five international markets: Germany, Italy, France, Qatar and Saudi Arabia.

Based in the El Mghira industrial zone (Ben Arous governorate), Bako Motors currently employs 68 people. In just four years of activity, the company has marketed more than 400 electric vehicles on the Tunisian market.

One of Bako Motors' main assets is its local integration rate of more than 40%, the result of collaboration with several Tunisian manufacturers specializing in technical textiles This approach contributes to the development of the local value chain and strengthens the competitiveness of the Tunisian automotive ecosystem.

As part of its growth strategy, Bako Motors is also pursuing the development of its national network with a future establishment in Sousse, complementing its current presence in This new site aims for an annual production of 8,000 vehicles, 80% of which will be for export, confirming the international ambitions of this Tunisian manufacturer.

Through this success, Bako Motors, a member of the Tunisian Automotive Association, illustrates the innovation, industrialization and export potential of the

L'industrie automobile tunisienne distinguée au Tunisia Investment Forum 2026
29 Jun
Member News

The Tunisian automotive industry distinguished at the Tunisia Investment Forum 2026

22nd edition of the Tunisia Investment Forum (TIF 2026), several companies in the sector were rewarded during the official opening ceremony, chaired by the Head of Government.

These distinctions highlight the performance of the automotive sector in Tunisia, recognized for its ability to develop projects with high Thanks to an efficient ecosystem, qualified skills and an increasing integration of engineering, research and development (R&D) and high value-added production activities, the Tunisian automotive industry strengthens its competitiveness on an international scale every year.

Beyond the rewards, these successes testify to the daily commitment of companies, employees,

Autoliv inaugure l’extension de son usine à El Fahs
23 Jul
Member News

Automotive industry in Tunisia: Autoliv inaugurates the extension of its factory in El Fahs

The Autoliv Group, world leader in automotive safety systems, inaugurated the extension of its El Fahs (Zaghouan) plant, strengthening its presence in the automotive industry in Tunisia and confirming the country's attractiveness for high value-added industrial investments.

The inauguration ceremony is It is part of Autoliv's global strategy to develop its industrial capabilities in Tunisia while integrating the most advanced technologies in smart production, energy performance and logistics.

This project will improve the productivity of the site, strengthen its competitiveness and support more sustainable production through optimal use Today, the sector brings together nearly 300 industrial companies and generates more than 120,000 jobs, constituting one of the main drivers of Tunisian industrial exports.

Autoliv, a major player in the automotive components industry in Tunisia

Present in Tunisia since 1999, Autoliv is located on the sites of Today, the group employs more than 4,500 people and produces nearly 4 million automotive steering wheels in Tunisia each year, exclusively for the European market.

Globally, Autoliv is present in 28 countries through 64 production sites and manufactures approximately 7 million automotive steering wheels per year It contributes to the development of advanced industrial skills, the creation of skilled jobs and the strengthening of Tunisia's integration into global automotive value chains.

Des entreprises de l’industrie automobile tunisienne obtiennent le statut d’Opérateur Économique Agréé (OEA)
27 Apr
Member News

Companies in the Tunisian automotive industry obtain Authorised Economic Operator (AEO) status

The Tunisian Automotive Association (TAA) congratulates its member companies in the automotive sector who obtained Authorised Economic Operator (AEO) status at the official ceremony held on February 12, 2026 at the headquarters of the General Directorate of Customs.

Among the companies recognized are:

COFICAB Tunisia | AAF Production | C2E – Solutions for Cabling | Sage Automotive Interiors | DRÄXLMAIER Group

This recognition confirms the positioning of these major players in the Tunisian automotive industry in terms of compliance, reliability and performance internationally.


An international standard based on trust and excellence

Organised under the theme "Towards a partnership based on trust, simplification and excellence" , the ceremony was held under the chairmanship of Mrs. Fatma Thabet Chiboub, Minister of Industry, Mines and Energy, in the presence of Mr. Mohamed Hedi Saffar, Director General of Customs, Mr. Samir Majoul, President of UTICA, as well as Mr. Aslan Berjeb Rajeb, President of CONECT.

Awarded in accordance with the standards of the World Customs Organization (WCO), the Authorized Economic Operator (AEO) status distinguishes companies engaged in a structured approach to:

  • Regulatory and customs compliance

  • Transparency in foreign trade operations

  • Securing international supply chains


AEO status: a strategic lever for export competitiveness

In a global environment demanding traceability and reliability of supply chains, the AEO label constitutes a real accelerator of competitiveness.

It offers, in particular:

  • Simplified customs procedures

  • Priority processing of import-export operations

  • A significant reduction in logistics lead times

  • Greater credibility with international partners

Through these distinctions, the automotive industry in Tunisia confirms its ability to meet the highest international standards and to strengthen its integration into global value chains.

The Tunisian Automotive Association congratulates all the companies honored for this strategic recognition and reaffirms its commitment to a high-performing, structured and export-oriented automotive ecosystem.

DRÄXLMAIER lance le Sousse Hub, un centre d’excellence stratégique au cœur de Novation City
27 Apr
Member News

DRÄXLMAIER launches the Sousse Hub, a strategic center of excellence in the heart of Novation City

The Sousse Hub is one of DRÄXLMAIER's most significant projects in Tunisia . Currently under construction within Novation City in Sousse , this future center of excellence aims to consolidate the group's research and development, engineering, and information technology activities within a modern and scalable infrastructure. Its inauguration is scheduled for mid-year , marking a major milestone in DRÄXLMAIER's technological development strategy in the region.

At full capacity, the DRÄXLMAIER Sousse Hub will host nearly 1,000 Tunisian engineers and experts specializing in engineering, R&D, and IT . These highly skilled local professionals will contribute to the development of innovative solutions designed to support the industrial performance and competitiveness of DRÄXLMAIER sites internationally.

Designed according to high environmental standards , the building embodies a sustainable approach to innovation. From its inception, it incorporates responsible technologies , in line with the group's commitments to sustainable development. The open, bright, and collaborative workspaces have been designed to stimulate creativity, foster interdisciplinary collaboration, and improve team well-being .

With the launch of the Sousse Hub , DRÄXLMAIER confirms its long-term commitment to Tunisia and strengthens its position as a leading industrial and technological player. This high-impact project illustrates the group's ability to combine local expertise, sustainable innovation, and global ambition .

LEONI Tunisia illustre l’engagement environnemental croissant du secteur automobile tunisien
27 Apr
Member News

LEONI Tunisia illustrates the growing environmental commitment of the Tunisian automotive sector

Through the signing of a new environmental partnership within the framework of the "Green Sponsorship" program, LEONI Tunisia confirms the growing maturity of the Tunisian automotive sector in terms of environmental responsibility and sustainable development.

The agreement was signed by Mr. Mohamed Arbi Rouis, Managing Director and SVP of LEONI Tunisia, under the supervision of Mr. Sofiane Tanfouri, Governor of Sousse, illustrating a structured collaboration between industrial players and public authorities in the service of common environmental objectives.

This initiative is part of a broader movement within the Tunisian automotive industry, which is increasingly integrating ESG (Environmental, Social, and Governance) issues into the heart of its industrial strategies. It aims in particular to encourage concrete actions to protect the environment, reduce the ecological footprint of industrial activities, and support local initiatives with a sustainable impact.

Beyond LEONI Tunisia's commitment, this partnership reflects the ability of the Tunisian automotive sector to align itself with international standards, to strengthen its attractiveness to investors and to demonstrate that industrial performance and environmental responsibility can evolve in a complementary way.

Through this type of initiative, the Tunisian automotive sector confirms its role as a strategic lever for national economic development, while actively contributing to the objectives of sustainability and ecological transition, which have become essential in global value chains.