The Tunisian Automotive Association (TAA) announces the inauguration by Lear Corporation , a world leader in automotive technologies dedicated to seating and electronic systems, of a new industrial unit specializing in Thermal Comfort Systems in Menzel Bourguiba .

This new automotive plant in Tunisia is dedicated to the production of advanced seat thermal comfort technologies, integrating heating, ventilation, active cooling, lumbar support, massage functions, steering wheel heating, and presence detection. These solutions meet international standards for automotive safety , passenger comfort , and technological innovation .

The project represents an investment of approximately 100 million dinars for the construction component alone, on a 32,000 m² covered industrial site designed according to high standards of industrial performance , safety , and environmental protection . Ultimately, this unit will generate 4,500 direct jobs , strengthening Tunisia's attractiveness for foreign investment in the automotive industry .

With 255 sites in 37 countries and more than 173,700 employees , Lear Corporation confirms through this strategic investment Tunisia's positioning as a competitive automotive industrial hub integrated into global value chains .

The Tunisian Automotive Association (TAA) , in partnership with Ernst & Young (EY) , organised a professional meeting dedicated to the analysis of the 2026 Finance Law and its impacts on the automotive sector in Tunisia .

This event allowed for concrete and in-depth discussions on the new tax provisions , their operational implications for companies in the sector, as well as the specific challenges faced by automotive manufacturers .

The TAA extends its thanks to Faez Choyakh, EY Tax Partner , for the quality of his intervention , the clarity of his tax analyses and his availability during discussions with the members of the Association.

We also thank all participants for their active presence , relevant questions and engagement , which help to make these Meet'Ups valuable exchange spaces for the automotive ecosystem.

Through this type of initiative, the Tunisian Automotive Association reaffirms its mission: to support its members , anticipate regulatory developments , decipher tax frameworks and promote dialogue with key partners , in service of the development and competitiveness of the Tunisian automotive industry.

CIPI ACTIA, a subsidiary of the ACTIA Group , has officially obtained the "CSR 26000 – Apave Certification" Label – Silver Level , following an in-depth evaluation process of its corporate social responsibility practices.

Awarded by Apave Certification (Apave Group) , this distinction attests to the maturity of CIPI ACTIA's CSR strategy and the concrete commitment of all its employees. The audit highlighted strong collective mobilization and the effective integration of social, environmental, and governance issues at the heart of the company's operations.

This label recognizes in particular CIPI ACTIA's ability to integrate sustainable development as a structuring lever of its growth model, by aligning its CSR commitments with measurable and verifiable actions.

By joining the network of companies with the CSR 26000 label, CIPI ACTIA confirms its commitment to transforming its commitments into tangible results , thus contributing to the promotion of responsible and sustainable practices within the industrial fabric.

This key step reinforces CIPI ACTIA's positioning as a committed and responsible player, focused on a sustainable future and creating long-term value.

COFICAB has been officially certified Top Employer 2026 by the Top Employers Institute , an international distinction that confirms the Group's long-term commitment to excellence in human resources practices and talent development worldwide.

This recognition highlights the strength of COFICAB's HR strategy, its corporate culture and its ability to offer a high-level employee experience in a demanding and competitive industrial environment.

For the 2026 edition, several entities within the Group stand out for the consistency of their performance:

• Tunisia and Morocco have obtained certification for the fourth consecutive year , illustrating the maturity and continuity of the HR policies put in place.

• China, Portugal, Serbia and Romania have achieved this distinction for the third consecutive year , confirming the alignment of the Group's HR standards internationally.

By joining the Top Employers community, COFICAB strengthens its ability to benchmark its HR practices against the best international standards, to consolidate its employer value proposition (EVP) and to continuously improve the engagement and development of its employees.

This certification further reinforces COFICAB Group's position as an Employer of Choice , driven by the involvement of its teams around the world and by a clear ambition: to be a benchmark in HR practices on a global scale.

The establishment of large industrial units in the interior regions of Tunisia constitutes a strong signal for national economic development, particularly when these investments are made by Tunisian companies.

In the Sbikha industrial zone, in the Kairouan governorate , the Tunisian company Cofat , a subsidiary of the Elloumi Group and a leading manufacturer of electrical systems for the automotive industry, officially inaugurated its new industrial site. This project, the largest ever undertaken in the region, is a major driver of territorial development and economic inclusion.

With its strong operational capacity , this new factory will directly benefit local managers and workers. Built in less than two years, this next-generation Tunisian factory is equipped with the most advanced industrial technologies and is dedicated to the production of electrical components for electric vehicles , destined for international automotive manufacturers and suppliers.

From its initial phase, the site is expected to generate nearly 2,000 direct jobs , confirming Tunisia's attractiveness as a competitive industrial platform in the automotive sector. Driven by recognized local skills, proven industrial expertise, and the capacity to integrate into global value chains, this project illustrates the potential for sustainable growth in the Tunisian automotive sector, despite a challenging economic environment.

2025 will have been an intense and meaningful year for the Tunisian Automotive Association, marked by concrete actions, structuring cooperation and a constant commitment to the development of the automotive sector in Tunisia.
Thank you to our members, the true driving force of TAA, for their involvement and spirit of collaboration, as well as to our public and private partners, in Tunisia and internationally, for their trust and support throughout the year.

Together, we are moving the Tunisian automotive ecosystem forward.

Looking ahead to 2026, a very special year: the 10th anniversary of the TAA, to be prepared and celebrated together.

hashtag #TAA ​ #AutomotiveTunisia ​ ​ #Engagement ​ ​ #Ecosystem ​ ​ #Collaboration ​ ​ hashtag # 2k25

The Tunisian Automotive Association (TAA) congratulates Mr. Walid Rouis on his appointment as General Manager of ACTIA Group , effective from December 15, 2025 .

A trained engineer and respected leader , Mr. Walid Rouis has a solid track record within the Tunisian and international automotive and technology ecosystem. He served as Managing Director of ACTIA Engineering Services Tunisia and was a member of the TAA Steering Committee , actively contributing to the structuring and development of the sector.

Under his leadership, ACTIA Tunisia has experienced sustained growth , consolidating its position as a key player in engineering, embedded electronics and intelligent systems , and strengthening Tunisia's attractiveness in international industrial value chains.

With a clear strategic vision , proven operational mastery and unifying leadership , Mr. Walid Rouis is today opening a new chapter at the head of ACTIA Group , a leading international group in the fields of automotive , embedded electronics and intelligent technologies .

TAA wishes him every success , sustainable performance and achievement in this new strategic mission, serving innovation and industrial development.

#WalidRouis #ACTIAGroup #ACTIATunisie #Leadership #AutomotiveIndustry #Electronics #EmbeddedSystems #Industry #TAA

The Tunisian Automotive Association (TAA) , in partnership with the Ministry of Industry, Mines and Energy (MIME) and with the support of GIZ Tunisia , organised a specialized training accompanied by a three-day press tour , from December 17 to 19, 2025 , for the benefit of about twenty Tunisian journalists .

This strategic initiative aimed to strengthen understanding of the Tunisian automotive sector , to enhance its industrial expertise and to highlight its key role in the national economy and international value chains .

Throughout this immersive journey, the journalists discovered the diversity and maturity of the Tunisian automotive ecosystem through visits to leading companies and institutions, including TPS Tunisie Plastiques Systèmes , DRÄXLMAIER Group , PSZ electronic GmbH , ACTIA Engineering Services , as well as innovation and training hubs such as the National Engineering School of Sousse (ENISo) , Novation City and Enova Robotics .

These visits provided a concrete overview of the industrial, technological and human potential of the sector, while also allowing us to address the challenges, opportunities and development prospects of the automotive industry in Tunisia.

The press tour concluded with an official ceremony for the presentation of certificates at the headquarters of the Tunisian Automotive Association , in the presence of Mrs. Fatma Thabet Chiboub , Minister of Industry, Mines and Energy, Mrs. Afef Chachi Tayari , Chief of Staff, Mrs. Myriam Elloumi , President of the TAA, as well as members of the Steering Committee .

TAA thanks all participating journalists and their media outlets for their professionalism , commitment and contribution to promoting Tunisian innovation, skills and industrial excellence .

Through this joint mobilization of public, institutional and media actors, Tunisia is strengthening its visibility, attractiveness and influence at the regional and international level in the automotive sector.

#TunisianAutomotiveAssociation #TAA #AutomotiveIndustry #Tunisia #MadeInTunisia #IndustrialExpertise #Innovation #Skills #PressTour #Journalism #GIZTunisia #MIME