News | Tunisian Automotive Association

27 Apr
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Training tutors in the automotive sector: a strategic lever for youth employability
As part of a structuring partnership between the Ministry of Employment and Vocational Training and the Tunisian Automotive Association , a training session dedicated to tutors in the automotive sector was held from February 2 to 6 (group 1) and then from February 9 to 13 (groups 2 and 3).
This initiative is part of a national movement to strengthen the quality of vocational training and to consolidate the link between industrial companies and young talent.
40 tutors trained according to an international curriculum
In total, 40 tutors from companies in the automotive sector benefited from this training, divided into three groups.
The program, based on a recognized international curriculum, aimed to:
strengthen the teaching skills of tutors,
to structure their support role within the company,
to professionalize the supervision of young people in industrial immersion.
In a context where the automotive industry is evolving towards increasingly demanding technological and organizational standards, the quality of mentoring becomes a key factor in competitiveness.
Tutoring: a cornerstone of work-study training
Training tutors is a strategic lever for improving the employability of young people.
In a company, the tutor plays a central role: transmission of know-how, integration into the professional environment, development of operational skills and quality culture.
Structured tutoring optimizes the learning experience in real-world work situations and aligns the skills developed with the specific needs of the automotive sector.
Towards the "MISAT – Training Company" label
Companies with trained tutors can apply for the "MISAT - Training Company" label, in partnership with the PASE project - Project to Support the Education Sector.
This label recognizes companies committed to excellence in professional training and skills development.
Through this initiative, TAA confirms its commitment to a structured, competitive Tunisian automotive ecosystem oriented towards the excellence of talent.

These training courses are part of product 3 of specific objective 3 of the Education Sector Support Programme (PASE-OS3), co-financed by the European Union in Tunisia and the German Federal Ministry for Economic Cooperation and Development Federal Ministry for Economic Cooperation and Development (BMZ) , and implemented by the GIZ Tunisia in partnership with the Ministry of Employment and Vocational Training
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27 Apr
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Consultation – Office Supplies
As part of the development of training activities at the Tunisian Automotive Association Academy , we wish to establish a partnership with a bookstore or supplier capable of ensuring the regular supply of office supplies necessary for the proper functioning of our academy.
We invite interested suppliers to submit their best offer for the following items:
RAM paper (A4 and other formats)
Flip charts and refills
Post-it notes and sticky notes
Permanent and erasable markers
Pens, highlighters and various markers
Files and binders
Office accessories (staplers, paper clips, etc.)
Any other equipment useful for the operation of a training academy
The proposals must specify:
Unit prices and applicable discounts for regular purchases
Delivery conditions and times
Payment terms
Any potential additional benefits or services (after-sales service, support, etc.)
Interested suppliers are invited to send their proposals to the following address: achat@taa.tn
We thank all partners in advance for their interest and collaboration.
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27 Apr
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Women's Empowerment in the Tunisian Automotive Industry: TAA Structures a Pool of Female Leadership
On February 11 and 12, 2026, the Tunisian Automotive Association (TAA), in partnership with the Verein der Tunesier in Stuttgart (VTS), organized a strategic workshop in Tunis dedicated to women's empowerment in the Tunisian automotive sector. This initiative is part of the Diaspora Small-Scale Project of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
A program embedded within a Tunisian-German dynamic
This workshop follows an initial meeting held in Stuttgart in October 2025, which brought together Tunisian women professionals working in the automotive industry in Germany. This exploratory phase helped identify the main challenges faced by women in demanding industrial environments, as well as concrete levers to facilitate their advancement to positions of responsibility.
In Tunis, the objective was clear: to transform the exchange into a structured action plan to enhance the competitiveness of the Tunisian automotive sector.
Three strategic priorities to strengthen women's leadership
The Women Empowerment workshop organized by the TAA was structured around three main themes:
Promoting female talent and strengthening key skills adapted to the requirements of the automotive industry
Preparing for access to managerial roles and senior leadership positions
To create a pool of leaders and initiate a network of mentors in order to sustainably embed a culture of mentorship within the ecosystem
The challenge goes beyond individual trajectories. It is about establishing a sustainable dynamic that strengthens skills, consolidates female leadership, and supports the overall performance of committed industrial companies.
Solutions-oriented and performance-driven exchanges
During these two days, the discussions were pragmatic, grounded in the reality on the ground and action-oriented: affirmation of managerial posture, identification of levers for evolution, sharing of common challenges and structuring of professional networks.
The results are concrete: increased confidence, consolidation of the women's professional network and a collective desire to integrate these advances within Tunisian automotive sector organizations.
A collective commitment from industrial players
TAA extends its thanks to Ms. Olfa Kanoun and Mr. Faouzi Derbel, who came from Germany, for their high value-added interventions and their contribution to bringing the Tunisian and German ecosystems closer together.
The success of this Women Empowerment workshop was also made possible thanks to the commitment of the participating companies:
COFAT , COBICAB , BAKO , VERNICOLOR , NEXANS , Tesca and Kromberg & Schubert .
Through this initiative, the Tunisian Automotive Association confirms its commitment to a more inclusive, more competitive Tunisian automotive ecosystem resolutely focused on managerial excellence.
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27 Apr
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PR2I 2026: The Tunisian Automotive Association mobilizes the automotive ecosystem around collaborative innovation
As part of the preparation of the Research-Innovation & Industry Programme (PR2I) 2026 , the Tunisian Automotive Association (TAA) , in partnership with the Mecatronic Tunisia Cluster (CMT), organised a strategic matching workshop bringing together industrial companies, research centres and universities.
This workshop is part of the TAA's mission: to structure the Tunisian automotive ecosystem, accelerate industrial innovation and strengthen synergies between academic research and industrial needs.
A concrete mechanism at the service of industrial innovation
Hosted by the Collaborative Research Centre of Central University Tunisia, the event made it possible to create an operational space for networking and co-creating projects with high technological potential.
Through this initiative, the TAA aims to:
Facilitating connections between industrial companies and research structures eligible for PR2I 2026
Identify concrete industrial problems that can be transformed into structured collaborative projects.
Pre-configure consortia that comply with the requirements of the PRF and PRIA devices
Supporting the preparation of projects prior to the official launch of the PR2I call for proposals (scheduled for no later than March 6, 2026)
Structuring competitive consortia for PR2I 2026
In a context where technological innovation, applied R&D and sustainable industrialization have become strategic levers of competitiveness, the TAA is strengthening its role as an interface between industry, universities and research centers.
The objective is clear: to transform the industrial challenges of the Tunisian automotive sector into funded collaborative projects capable of generating technological, economic and scientific value.
Call for mobilization of academic and industrial stakeholders
The TAA invites universities, laboratories, research centers and industrial companies wishing to:
Propose a research topic
Joining a consortium that is currently being structured
Participate in the next matching sessions
to contact our teams in order to receive the registration form and the terms of participation.
Through this type of initiative, the Tunisian Automotive Association consolidates its position as a catalyst for innovation and a key player in the development of collaborative research in the Tunisian automotive industry.
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27 Apr
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SENAUTO 2026: The Tunisian pavilion accelerates industrial cooperation in Africa
In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.
A national pavilion with strong industrial value
The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:
STIP AMINE
COLMAR
ACTIA Africa
One Tech Group
SIA
ENOVAROBOTICS
ICAR
ALPHABUS
Bakomotors
Safe
Embedded Innovation
Pixii
Novation City
This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.
Measurable results: signing of industrial MoUs
The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.
This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.
Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.
A deliberate African dynamic
Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.
This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .
Focus on sustainable industrialization in Africa
The roadmap is clear:
converting intentions into structuring industrial projects
securing sustainable investments
consolidate shared growth between Tunisia and its African partners
Africa is not a market of one-off opportunities.
It's an industrial space under construction.
The TAA and its members have chosen to play an active, results-oriented role.
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27 Apr
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Companies in the Tunisian automotive industry obtain Authorised Economic Operator (AEO) status
The Tunisian Automotive Association (TAA) congratulates its member companies in the automotive sector who obtained Authorised Economic Operator (AEO) status at the official ceremony held on February 12, 2026 at the headquarters of the General Directorate of Customs.
Among the companies recognized are:
COFICAB Tunisia | AAF Production | C2E – Solutions for Cabling | Sage Automotive Interiors | DRÄXLMAIER Group
This recognition confirms the positioning of these major players in the Tunisian automotive industry in terms of compliance, reliability and performance internationally.
An international standard based on trust and excellence
Organised under the theme "Towards a partnership based on trust, simplification and excellence" , the ceremony was held under the chairmanship of Mrs. Fatma Thabet Chiboub, Minister of Industry, Mines and Energy, in the presence of Mr. Mohamed Hedi Saffar, Director General of Customs, Mr. Samir Majoul, President of UTICA, as well as Mr. Aslan Berjeb Rajeb, President of CONECT.
Awarded in accordance with the standards of the World Customs Organization (WCO), the Authorized Economic Operator (AEO) status distinguishes companies engaged in a structured approach to:
Regulatory and customs compliance
Transparency in foreign trade operations
Securing international supply chains
AEO status: a strategic lever for export competitiveness
In a global environment demanding traceability and reliability of supply chains, the AEO label constitutes a real accelerator of competitiveness.
It offers, in particular:
Simplified customs procedures
Priority processing of import-export operations
A significant reduction in logistics lead times
Greater credibility with international partners
Through these distinctions, the automotive industry in Tunisia confirms its ability to meet the highest international standards and to strengthen its integration into global value chains.
The Tunisian Automotive Association congratulates all the companies honored for this strategic recognition and reaffirms its commitment to a high-performing, structured and export-oriented automotive ecosystem.
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27 Apr

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Recycling and waste recovery in the Tunisian automotive sector – GREEN FORWARD Industry

The GREEN FORWARD Industry project, supported by the European Union and UNIDO, brings together stakeholders in the Tunisian automotive sector around the recycling and recovery of industrial waste.
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As part of the GREEN FORWARD Industry project, funded by the European Union and implemented by UNIDO , the Tunisian Automotive Association (TAA) organized an information session dedicated to the recycling, management, and recovery of waste from production cycles in the Tunisian automotive sector . This topic represents a strategic lever for the development of the circular economy and industrial sustainability .
The session was held in the presence of representatives from key companies in the sector , including: Vernicolor Tunisia, Sage Tunisia, Casco Automotive Tunisia, Tunisie Plastiques Systèmes (TPS), Injection Plastiques Systèmes (IPS), Cofat, Chakira Cable, Carthago Recyclage , as well as the GIZ organization.
The discussions highlighted the main challenges related to recycling and recovering industrial waste , while also gathering feedback from companies to adapt the project to their operational needs. The importance of data collection and results analysis was emphasized as a key factor in maximizing the impact of the initiatives.
Several obstacles to circularity and effective recycling have been identified. Case studies from Morocco and Egypt were also presented, highlighting the different regional approaches to industrial waste management.
Participants stressed the need to deploy sustainable, realistic and economically viable solutions , aimed at structuring circular value chains within the Tunisian automotive sector and strengthening its competitiveness at the regional and international level.

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27 Apr
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Automotive software, R&D and industrial transformation in Tunisia
The Tunisian Automotive Association (TAA) is highlighted in the special issue No. 324 of Managers magazine, dedicated to the strategic transformation of the Tunisian automotive industry.
Through a series of analyses and testimonies from major leaders in the sector, this report explores the shift towards automotive software, R&D, vehicle cybersecurity and embedded engineering , positioning Tunisia as a player moving upmarket on the global value chain.
📌 Download the entire file.
From assembly to Software-Defined Vehicle
The issue highlights a structural evolution:
Tunisia is no longer limited to assembly and cost-effective production. It is moving towards:
the development of embedded systems
industrial digitalization
Artificial intelligence applied to automobiles
vehicle cybersecurity
high-criticality software design
Today, a major part of automotive innovation is software-based. The strategic positioning becomes clear: to increase technological value rather than industrial volume .
TAA, a driving force in structuring the ecosystem
The report highlights the central role of the Tunisian Automotive Association in:
the federation of manufacturers around a common vision
anticipating strategic skills needs
strengthening industry-university links
international promotion of the Tunisia website
In an ultra-competitive global environment, differentiation comes from the ability to integrate R&D, systems engineering and embedded software.
Human capital: the sustainable competitive advantage
The issue emphasizes a strategic point:
Tunisian competitiveness now rests on human capital.
Engineering, digital simulation, data, AI, automotive cybersecurity: these are the skills that structure the future of the sector.
The move upmarket has begun. The challenge now is to accelerate and consolidate the country's technological branding.
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27 Apr

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DRÄXLMAIER launches the Sousse Hub, a strategic center of excellence in the heart of Novation City

The Sousse Hub is one of DRÄXLMAIER's most significant projects in Tunisia . Currently under construction within Novation City in Sousse , this future center of excellence aims to consolidate the group's research and development, engineering, and information technology activities within a modern and scalable infrastructure. Its inauguration is scheduled for mid-year , marking a major milestone in DRÄXLMAIER's technological development strategy in the region.
At full capacity, the DRÄXLMAIER Sousse Hub will host nearly 1,000 Tunisian engineers and experts specializing in engineering, R&D, and IT . These highly skilled local professionals will contribute to the development of innovative solutions designed to support the industrial performance and competitiveness of DRÄXLMAIER sites internationally.
Designed according to high environmental standards , the building embodies a sustainable approach to innovation. From its inception, it incorporates responsible technologies , in line with the group's commitments to sustainable development. The open, bright, and collaborative workspaces have been designed to stimulate creativity, foster interdisciplinary collaboration, and improve team well-being .
With the launch of the Sousse Hub , DRÄXLMAIER confirms its long-term commitment to Tunisia and strengthens its position as a leading industrial and technological player. This high-impact project illustrates the group's ability to combine local expertise, sustainable innovation, and global ambition .

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