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Stay informed about the latest initiatives, events, and partnerships shaping the future of the Tunisian automotive industry. Through our news, discover the actions undertaken by the Tunisian Automotive Association (TAA) to strengthen the sector's competitiveness, promote industrial excellence, and support the transition to sustainable and responsible mobility.

Follow the progress of our programs, our participation in international trade shows, our institutional collaborations and our impactful ESG projects.

  • Kunshan Chemitec étudie une implantation en Tunisie dans les composants automobiles
    16 Sep
    Press release

    Kunshan Chemitec is studying an implementation in Tunisia in automotive components

    The Chinese group Kunshan Chemitec Automotive Components is studying the possibility of creating an industrial unit in Tunisia, with an initial investment estimated at more than 3 million euros. The project could generate between 30 and 50 direct jobs when it starts.

    Tunisia could soon welcome new Chinese investment in the automotive components sector. The Kunshan Chemitec Automotive Components Group is currently studying the opportunities for an industrial establishment in the country.

    Led by its CEO Liu Yichao, a delegation from the company met with representatives of the Agency for the Promotion of Industry and Innovation (APII) to examine the conditions and possibilities for an investment

  • TAMA et ProVerdy signent un MoU pour accélérer la transition durable de l’industrie automobile tunisienne
    16 Sep
    TAA News

    TAMA and ProVerdy sign MoU to accelerate sustainable transition of Tunisian automotive industry

    The Tunisian Automotive Management Academy (TAMA), an initiative of the Tunisian Automotive Association (TAA), is strengthening its support offer in terms of sustainable development and ESG performance through a new partnership with ProVerdy.

    The Tunisian Automotive Management Academy (TAMA) has signed a Memorandum of Understanding Understand. Act. Decarbonize.

    About TAMA

    The Tunisian Automotive Management Academy (TAMA) is the training and skills development academy supported by the Tunisian Automotive Association (TAA). It offers professionals in the automotive sector specialized training and programs covering quality, continuous improvement, project management, supply chain, ESG and industry transformation.

    About ProVerdy

    ProVerdy develops intelligent solutions dedicated in particular to carbon accounting and ESG compliance, per

  • La Tunisie à IAA TRANSPORTATION 2026 : un Pavillon « E-Mobility from Tunisia » à Hannover
    11 Sep
    TAA News

    Tunisia at IAA TRANSPORTATION 2026: an "E-Mobility from Tunisia" Pavilion in Hannover

    Tunisia will be present at IAA TRANSPORTATION 2026, one of the main international events dedicated to transport, mobility and tomorrow's technologies, which will be held from 15 to 20 September 2026 in Hannover, Germany.

    To this

  • ACTIA célèbre 40 ans d’innovation et 20 ans d’excellence en Tunisie
    10 Sep
    Member News

    ACTIA celebrates 40 years of innovation and 20 years of excellence in Tunisia

    The ACTIA Group is celebrating a major double milestone in its history: 40 years of innovation in the automotive sector and 20 years of presence in Tunisia through its subsidiary ACTIA Engineering Services. This anniversary testifies to a journey marked by growth, technological excellence and the valorization of Tunisian skills.

    40 years of innovation for the automotive industry

    Since its creation, the ACTIA Group has developed around technological innovation and support for the transformations of the automotive industry. Its activities cover in particular the fields of electronics, embedded systems, connectivity and technological solutions dedicated to mobility.

    In Tunisia, this dynamic has materialized for 20 years through ACTIA Engineering Services, which over the years has become a recognized player in the field of engineering and technological services for the automotive industry Tunisian human capital is one of the main assets of ACTIA Engineering Services, contributing to the development of technological solutions and the realization of projects with high added value.

    This location also illustrates Tunisia's growing role as an engineering, research and development and technology services hub for the automob industry

  • Yura Corporation Tunisia obtient le label international RSCI
    08 Sep
    Member News

    Yura Corporation Tunisia obtains the international RSCI label

    Yura Corporation Tunisia takes a new step in its commitment to a responsible and sustainable supply chain by obtaining the international RSCI (Responsible Supply Chain Initiative) label.

    This distinction follows an audit carried out on site by a specialised team from Germany, on the practices This certification demonstrates the company's commitment to aligning its practices with international standards for accountability, sustainability, and supply chain management.

    Beyond the recognition granted to the company, this step is also an illustration of the level of expertise and professionalism of Tunisian talents partnership opportunities with major international groups, as well as to explore new markets in the automotive components sector.

    This recognition is also part of a broader dynamic for the Tunisian automotive sector

  • Tunisie–Kenya : la TAA échange sur les opportunités de coopération dans l’industrie automobile
    27 Aug
    TAA News

    Tunisia-Kenya: TAA exchanges on cooperation opportunities in the automotive industry

    The Tunisian Automotive Association (TAA) was pleased to welcome Eng. Elijah Olweny Akumu, from the State Department for Industry under the Ministry of Investment, Trade and Industry (MITI) of Kenya, as part of an exchange on the prospects for cooperation in the automotive sector.

    This meeting is part of the continuity of the first industrial exchanges undertaken in 2024 between the Tunisian ecosystems and It provided an opportunity to continue discussions around opportunities for collaboration in the automotive industry and automotive component manufacturing sectors.

    The exchanges focused in particular on the possibilities of strengthening industrial cooperation between Tunisia and Kenya, facilitating partnerships between companies, promoting the

  • Leoni poursuit son expansion en Tunisie
    26 Aug
    Member News

    Leoni continues its expansion in Tunisia

    Present in Tunisia for nearly 50 years, the German group Leoni plans to continue its expansion projects in several regions of the country, thus confirming its lasting commitment to the Tunisian automotive components industry.

    This prospect was raised during a meeting held on Monday, August 24, between Salah Zouari, Minister of On this occasion, the leader presented the group's activities as well as its development prospects, including the continuation of several extension projects.

    No investment amount or detailed timetable has, at this stage, been communicated.

    Established in Tunisia since 1977, Leoni has gradually developed several product units The group now employs nearly 30,000 people in the country and plays a major role in the international value chains of the automotive industry, as well as in the electrical and electronics sectors.

    Leoni's development is part of the dynamics of a Tunisian automotive sector in full consolidation. According to the Tunisian Automotive Association (TAA), more than 280 companies operate today in the automotive and components industry, with an export volume that approaches 4 billion euros and about 120,000 jobs.

    This dynamic continues to attract new international investment. Last May, the Chinese group Taikang Electronics announced its plans to set up in Sousse, with the creation of its first factory abroad, dedicated in particular to the production of automotive electronic components and expected to generate 300 direct jobs.

    The continued investment of international groups such as Leoni thus confirms Tunisia's attractiveness as

  • DRÄXLMAIER distingué lors des BIG FIVE 2026
    06 Aug
    Member News

    DRÄXLMAIER distinguished at the BIG FIVE 2026 for his commitment to the Tunisian automotive industry

    The DRÄXLMAIER group was rewarded during the BIG FIVE 2026 ceremony, organized on the sidelines of the fifth edition of the Grand Débat by UniversNews, under the theme "Tunisia, Dragon of the Mediterranean: ambition or utopia?". This distinction recognizes the group's lasting commitment in Tunisia as well as its contribution to the development of the automotive industry, foreign direct investment (FDI) and job creation.

    Represented by Steffen Juergens, DRÄXLMAIER was awarded the trophy in the Foreign Direct Investment (FDI) category. This recognition highlights the Group's strategic role in strengthening the Tunisian industrial ecosystem and its continued investment in innovative mobility solutions for major international car manufacturers.

    Established in Tunisia for several decades, DRÄXLMAIER is one of the major players in the automotive components sector Through its investments, the group contributes to the development of local skills, the transfer of technological know-how and the rise in value of the Tunisian manufacturing industry.

    The BIG FIVE 2026 ceremony annually recognizes companies and personalities who actively participate in economic development, innovation and international outreach This recognition also illustrates Tunisia's attractiveness as an investment destination for international players in the automotive sector and highlights the capacity of its industrial ecosystem to support major transformations in mobility.

  • # Bako Motors, membre de la Tunisian Automotive Association, réalise sa première exportation de véhicules électriques vers l’Allemagne
    03 Aug
    Member News

    Bako Motors makes its first export of electric vehicles to Germany

    Bako Motors, a Tunisian startup and member of the Tunisian Automotive Association (TAA), takes a new step in the development of the Tunisian automotive industry by making its first shipment of electric vehicles to Germany.

    The first batch exported consists of 20 electric vehicles destined for the German market. For the year 2026, Bako Motors plans to export 88 vehicles, before accelerating its international development with a target of 800 units exported in 2027.

    According to Boubaker Siala, Managing Director of Bako Motors, this first delivery marks the beginning of the brand's commercial deployment in Europe. The company is now present in five international markets: Germany, Italy, France, Qatar and Saudi Arabia.

    Based in the El Mghira industrial zone (Ben Arous governorate), Bako Motors currently employs 68 people. In just four years of activity, the company has marketed more than 400 electric vehicles on the Tunisian market.

    One of Bako Motors' main assets is its local integration rate of more than 40%, the result of collaboration with several Tunisian manufacturers specializing in technical textiles This approach contributes to the development of the local value chain and strengthens the competitiveness of the Tunisian automotive ecosystem.

    As part of its growth strategy, Bako Motors is also pursuing the development of its national network with a future establishment in Sousse, complementing its current presence in This new site aims for an annual production of 8,000 vehicles, 80% of which will be for export, confirming the international ambitions of this Tunisian manufacturer.

    Through this success, Bako Motors, a member of the Tunisian Automotive Association, illustrates the innovation, industrialization and export potential of the