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On February 11 and 12, 2026, the Tunisian Automotive Association (TAA), in partnership with the Verein der Tunesier in Stuttgart (VTS), organized a strategic workshop in Tunis dedicated to women's empowerment in the Tunisian automotive sector. This initiative is part of the Diaspora Small-Scale Project of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
A program embedded within a Tunisian-German dynamic
This workshop follows an initial meeting held in Stuttgart in October 2025, which brought together Tunisian women professionals working in the automotive industry in Germany. This exploratory phase helped identify the main challenges faced by women in demanding industrial environments, as well as concrete levers to facilitate their advancement to positions of responsibility.
In Tunis, the objective was clear: to transform the exchange into a structured action plan to enhance the competitiveness of the Tunisian automotive sector.
Three strategic priorities to strengthen women's leadership
The Women Empowerment workshop organized by the TAA was structured around three main themes:
Promoting female talent and strengthening key skills adapted to the requirements of the automotive industry
Preparing for access to managerial roles and senior leadership positions
To create a pool of leaders and initiate a network of mentors in order to sustainably embed a culture of mentorship within the ecosystem
The challenge goes beyond individual trajectories. It is about establishing a sustainable dynamic that strengthens skills, consolidates female leadership, and supports the overall performance of committed industrial companies.
Solutions-oriented and performance-driven exchanges
During these two days, the discussions were pragmatic, grounded in the reality on the ground and action-oriented: affirmation of managerial posture, identification of levers for evolution, sharing of common challenges and structuring of professional networks.
The results are concrete: increased confidence, consolidation of the women's professional network and a collective desire to integrate these advances within Tunisian automotive sector organizations.
A collective commitment from industrial players
TAA extends its thanks to Ms. Olfa Kanoun and Mr. Faouzi Derbel, who came from Germany, for their high value-added interventions and their contribution to bringing the Tunisian and German ecosystems closer together.
The success of this Women Empowerment workshop was also made possible thanks to the commitment of the participating companies:
COFAT , COBICAB , BAKO , VERNICOLOR , NEXANS , Tesca and Kromberg & Schubert .
Through this initiative, the Tunisian Automotive Association confirms its commitment to a more inclusive, more competitive Tunisian automotive ecosystem resolutely focused on managerial excellence.
