The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.

The Tunisian Automotive Association (TAA) took part in the discussions surrounding the implementation of Energy Attribute Certificates (EAC) in Tunisia, a key mechanism aimed at supporting the energy transition and structuring the traceability of electricity from renewable sources.

This initiative, carried out in collaboration with the Ministry of Industry, Mines and Energy and several international partners, has taken an important first step with the organization of a strategic workshop in Tunis, bringing together the main players in the energy and industrial sector.

Towards a certification system aligned with international standards

The work carried out in this first phase has made it possible to define the objectives of a future Tunisian system of energy attribute certificates.

The aim is to implement a system that will:

• to meet the voluntary demand for renewable energy
• to strengthen the transparency and traceability of energy consumption
• to align Tunisia with international standards, particularly the EN16325 standard relating to Guarantees of Origin

Such a mechanism constitutes a strategic lever to support companies, particularly industrial ones, in their transition towards more sustainable models that comply with the requirements of international markets.

A key issue for the competitiveness of the automotive industry

In a context of decarbonizing global value chains, the implementation of EACs represents a major challenge for the Tunisian automotive industry.

It will allow companies in the sector to:

• to demonstrate their commitment to renewable energy consumption
• to meet the ESG requirements of international clients
• to strengthen their competitiveness and attractiveness

TAA's participation in this work is fully in line with its mission to support manufacturers towards international environmental and energy standards .

An evolving regulatory framework

The discussions also helped to identify several areas for development in the Tunisian regulatory framework in order to guarantee the implementation of a system:

• reliable
• transparent
• robust

Various scenarios have been proposed to structure this future system, which will be the subject of further work during the second phase of the project.

A multi-stakeholder mobilization in service of the energy transition

The workshop brought together a broad ecosystem of institutional, industrial and international stakeholders, including:

• the European Bank for Reconstruction and Development
• the European External Action Service
• the Mediterranean Renewable Energy Center
• the National Agency for Energy Management
• the Tunisian Electricity and Gas Company

As well as several industrial players, including the TAA, represented during the panels by Malek Ammar , testifying to the commitment of the automotive sector to energy issues.

Accelerating the energy and industrial transition in Tunisia

Through this initiative, Tunisia is taking a structuring step towards the establishment of a renewable energy certificate market , aligned with international best practices.

For the TAA, this dynamic represents a strategic lever for:

• supporting the decarbonization of the automotive industry
• strengthen integration into global value chains
• to position Tunisia as a sustainable industrial hub between Europe and Africa