Tunisia at the heart of Europe-Africa automotive value chains: a look back at a strategic webinar

Following the success of the executive webinar “Tunisia at the Heart of Europe–Africa Automotive & Mobility Value Chains”, the Tunisian Automotive Association (TAA), in partnership with AAAM (African Association of Automotive Manufacturers) and Deutsche Gesellschaft für

A stage ends, a legacy is built.

On 12 May 2026, the closing ceremony of the Support Programme for SMEs in the mobility sector in Tunisia marked the culmination of an initiative led by GIZ Tunisia, in partnership with the Tunisian Automotive Association (TAA), with the support of the Federal Ministry for Economic Cooperation and Development (BMZ).

📈 Heading to 2030 with a Tunisian automotive industry that is more competitive, more innovative, more sustainable and fully integrated into global value chains.

Congratulations to all the beneficiary companies, thank you to the associations part

A structured panel bringing together industrial, institutional and financial decision-makers:

• Akrem Saadaoui – Project Manager North Africa, AAAM (Moderator)
• – VP AAAM North Africa / VP East Port Said / MD EGA
• Myriam Elloumi – President TAA & Chief Corporate Affairs & Sustainability Officer, COFICAB Group
• Themba Khumalo – AfCFTA Secret In this context, Tunisia is positioning itself as a credible industrial and technological platform on a regional scale.

  ---

  Regional integration: a competitiveness imperative

  The exchanges also highlighted the structuring role of the AfCFTA in building regional value chains. The objective is clear: to promote industrial specialization, strengthen complementarities between countries and facilitate the integration of African suppliers into interconnected ecosystems.

  Without this integration logic, the rise of the sector will remain limited.

  ---

  Brakes still to be lifted

  Despite the identified potential, several obstacles In particular, the speakers pointed out:

  • still insufficient access to industrial financing,
  • fragmentation of regulatory frameworks,
  • a lack of operational coordination between public actors and PRI The segments related to electric mobility, micromobility and R&D represent concrete opportunities to position Africa on more technology-intensive value chains.

    These dynamics make it possible to envisage faster development trajectories that are better aligned with global developments in the sector.

    ---

    ---

    ---

    An action-oriented dynamic

    Beyond the diagnosis, this panel is part of a resolutely operational logic. The objective is to bring out concrete solutions and structuring partnerships to accelerate the development of the sector.

    The roadmap is set: industrial upgrading, regional integration and innovation. The challenge now is to trigger a rapid and coordinated implementation.