Bako Motors, a Tunisian startup and member of the Tunisian Automotive Association (TAA), takes a new step in the development of the Tunisian automotive industry by making its first shipment of electric vehicles to Germany.

The first batch exported consists of 20 electric vehicles destined for the German market. For the year 2026, Bako Motors plans to export 88 vehicles, before accelerating its international development with a target of 800 units exported in 2027.

According to Boubaker Siala, Managing Director of Bako Motors, this first delivery marks the beginning of the brand's commercial deployment in Europe. The company is now present in five international markets: Germany, Italy, France, Qatar and Saudi Arabia.

Based in the El Mghira industrial zone (Ben Arous governorate), Bako Motors currently employs 68 people. In just four years of activity, the company has marketed more than 400 electric vehicles on the Tunisian market.

One of Bako Motors' main assets is its local integration rate of more than 40%, the result of collaboration with several Tunisian manufacturers specializing in technical textiles This approach contributes to the development of the local value chain and strengthens the competitiveness of the Tunisian automotive ecosystem.

As part of its growth strategy, Bako Motors is also pursuing the development of its national network with a future establishment in Sousse, complementing its current presence in This new site aims for an annual production of 8,000 vehicles, 80% of which will be for export, confirming the international ambitions of this Tunisian manufacturer.

Through this success, Bako Motors, a member of the Tunisian Automotive Association, illustrates the innovation, industrialization and export potential of the

The Tunisian Automotive Association (TAA) took part in the event "Sfax Green Shift 2026", organized on July 15, 2026, through the participation of its Managing Director, Fatma Kolsi. This reference meeting brought together the main actors of sustainable mobility to discuss the challenges of the transition to a decarbonized, innovative and competitive transport system in Tunisia.

The event brought together representatives of public institutions, financial partners, industrialists, experts, startups and entrepreneurs around a common ambition: to accelerate Discussions focused in particular on financing the green transition, infrastructure and industrial ecosystem development, the integration of ESG (Environment, Social and Governance) criteria into companies' strategies, as well as issues related to cybersecurity and data protection in smart mobility solutions.

Through a format In parallel, the "Tech & Carbon" Startup Village and the Mobility Ecosystem Space highlighted innovative technological solutions, entrepreneurial projects and opportunities for collaboration between industrialists, investors and project leaders.

Through its participation, the TAA reaffirms its commitment to a Tunisian automotive industry

The Autoliv Group, world leader in automotive safety systems, inaugurated the extension of its El Fahs (Zaghouan) plant, strengthening its presence in the automotive industry in Tunisia and confirming the country's attractiveness for high value-added industrial investments.

The inauguration ceremony is It is part of Autoliv's global strategy to develop its industrial capabilities in Tunisia while integrating the most advanced technologies in smart production, energy performance and logistics.

This project will improve the productivity of the site, strengthen its competitiveness and support more sustainable production through optimal use Today, the sector brings together nearly 300 industrial companies and generates more than 120,000 jobs, constituting one of the main drivers of Tunisian industrial exports.

Autoliv, a major player in the automotive components industry in Tunisia

Present in Tunisia since 1999, Autoliv is located on the sites of Today, the group employs more than 4,500 people and produces nearly 4 million automotive steering wheels in Tunisia each year, exclusively for the European market.

Globally, Autoliv is present in 28 countries through 64 production sites and manufactures approximately 7 million automotive steering wheels per year It contributes to the development of advanced industrial skills, the creation of skilled jobs and the strengthening of Tunisia's integration into global automotive value chains.