From 11 to 14 October 2026, Tunisia hosted a South Korean delegation of 20 participants representing 12 companies, led by the Korea Auto Parts Association (KAPA). This business mission aims to strengthen industrial and technological cooperation between Tunisia and South Korea, while developing new business partnerships in the automotive sector and related industries.

A strategic meeting to strengthen Tunisian-Korean industrial partnerships

On 12 October 2026, the opening session of this meeting was held in the presence of S Lee Tae-won, Ambassador of the Republic of Korea to Tunisia, and H.E. Kais Darragi, Ambassador of Tunisia to the Republic of Korea, spoke by video message. Representatives of institutions and professional organizations from both countries also took part in this event.

This initiative is part of a dynamic of rapprochement between the Tunisian and South Korean industrial ecosystems, with the aim of promoting economic exchanges, the transfer of know-how and the development of new investment and partnership opportunities.

Crossbub Inc. I FORNATURES I Vision Innovation  I J-Innotech I JY SOLUTION I MIRAE MOBILITY SOLUTION I

Through this initiative, the Tunisian Automotive Association continues its commitment to the internationalization of the Tunisian automotive industry, the development of industrial exchanges and

Béja, 1 October 2026 — Kromberg & Schubert today inaugurated its new industrial site "Béja 2", in the presence of high-level representatives of the Tunisian authorities, the At the end of 2026,130 million dinars were spent on equipment, plus 140 million dinars invested in buildings. Investment in equipment is expected to reach 300 million dinars in 2028.

Beyond infrastructure and equipment, the project is based on an essential issue: developing skills, creating professional opportunities and preparing the talent that accompanies Wissem Badri, Managing Director of Kromberg & Schubert Tunisia:

“Beja 2 is not just a new factory. This is a new stage in our history, built together and looking to the future. »

This vision places skills development, training and employee engagement at the heart of the new site's growth strategy.

A project in a sustainable partnership

The realization of this new industrial establishment is also the result of a partnership and Tomorrow, it will be one of the drivers of Kromberg & Schubert's new stage of growth in Tunisia.

Tunisia made a strong impression at IAA TRANSPORTATION Hannover 2026, showcasing the diversity, industrial expertise and innovation capabilities of its automotive and mobility ecosystem.

Through a collective presence led by the Tunisian Automotive Association (TAA) and Cluster Mecatronic Tunisie, with the support of GIZ Tunisia, several Tunisian companies and startups represented the country's industrial know-how at the Tunisian Pavilion.

A Tunisian Pavilion Dedicated to Innovation and the Automotive Industry

The pavilion brought together complementary players from Tunisia's automotive and mobility ecosystem:

• Infinite, SURUS Automotive and Pixii Motors, three innovative startups operating in the mobility sector;
• STIP Amine, AI Mobility Solutions (AIMS) and IPSEN LOGISTICS TUNISIA, representing the industrial expertise and services developed by TAA member companies.

Tunisia's presence at IAA TRANSPORTATION 2026 was further strengthened by the independent participation of CAVEO AUTOMOTIVE TUNISIA S.A. and Bako Motors SAS, highlighting the diversity of capabilities and solutions offered by the Tunisian automotive industry.

This participation provided another valuable opportunity to position Tunisia as a competitive and reliable industrial partner for the global automotive industry, while fostering new business opportunities and international cooperation.

Strengthening Connections Between Tunisia and the Global Automotive Ecosystem

The Tunisian delegation had the honour of welcoming His Excellency Mr. Wacef Chiha, Ambassador of Tunisia to Germany, whose presence provided valuable support to the Tunisian delegation.

His Excellency also took part in the VIP Tour, alongside Tunisian exhibitors and representatives from VDA, AAAM and GIZ, encouraging discussions on Tunisia's industrial potential, its automotive ecosystem and opportunities for international cooperation.

Tunisia at the Heart of Discussions on the African Automotive Industry

Tunisia also made an active contribution to the IAA Africa Roundtable, a session dedicated to the development of the automotive industry across Africa.

The roundtable was opened by Ms. Hildegard Müller, President of the German Association of the Automotive Industry (VDA), and moderated by Mr. Marius Ochel, Director of Partnerships with International Associations for Africa and India at VDA, and Ms. Victoria Backhaus-Jerling, CEO of the African Association of Automotive Manufacturers (AAAM).

The discussions brought together African and international stakeholders to address several strategic challenges and opportunities for the sector, including:

• The development of the African automotive industry;
• Supply chain resilience;
• Opportunities arising from the African Continental Free Trade Area (AfCFTA);
• Strengthening pan-African industrial cooperation;
• Developing more integrated and resilient automotive value chains.

His Excellency Mr. Wacef Chiha, Ambassador of Tunisia to Germany, also addressed the audience, highlighting the importance of strengthening international industrial partnerships and Tunisia's cooperation with its partners.

The Tunisian perspective was represented by Mr. Ibrahim Debache, representing the TAA, who contributed to discussions on Tunisia's automotive ecosystem and its potential role in developing African automotive value chains.

The discussions also benefited from the contribution of Mr. Felix Sarrazin from GIZ Tunisia, who shared insights into opportunities to support industrial cooperation and the development of resilient automotive ecosystems.

A Platform for Developing International Partnerships

Tunisia's participation in IAA TRANSPORTATION Hannover 2026 confirms the strategic importance of international automotive trade fairs as platforms for visibility, networking and business development for Tunisian companies.

For the Tunisian Automotive Association (TAA), IAA TRANSPORTATION represents much more than an industry event. It is a strategic platform connecting Tunisian companies with international players in the automotive and mobility industries, promoting Tunisia's industrial capabilities and creating new opportunities for cooperation between Tunisia, Germany, Africa and international markets.

The TAA would like to extend its sincere thanks to Cluster Mecatronic Tunisie, GIZ Tunisia, VDA, AAAM, the Embassy of Tunisia in Germany, as well as all participating companies and startups, for their contribution to this collective initiative.

Tunisia's presence at IAA TRANSPORTATION Hannover 2026 reflects a clear ambition: to strengthen the international visibility of the Tunisian automotive industry and actively contribute to building more integrated, innovative and resilient African automotive value chains.

As part of its support for member companies, the Tunisian Automotive Association (TAA) visited the industrial site of AB INJECT Plastics Industry, a TAA member company specializing in high-precision plastic injection and assembly of technical parts. Amir R., CEO and co-founder of AB INJECT, as well as all his teams for their welcome, their availability and the quality of the exchanges.

This meeting once again illustrates the importance of collaborations between industrial companies, professional organizations and development partners to strengthen the capacities of Tunisian industry.

On September 8, 2026, INSAT – National Institute of Applied Sciences and Technology hosted the Automotive Day, organized as part of the 8th edition of the National Robotics Week (NRW 8.0), in partnership with the Tunisian Automotive Association (TAA) and GIZ Tunisia.

This day has

Hannover, September 2026 — Ten years after the signing of their first Memorandum of Understanding (MoU), the Tunisian Automotive Association (TAA) and the German Association of the Automotive Industry (VDA) are celebrating a decade of cooperation dedicated to the development of the Tunisian automotive industry, strengthening (RSCI) supports companies in adapting to new international requirements for responsible practices within automotive value chains.

This dimension is becoming increasingly important as automotive manufacturers and suppliers strengthen their requirements in terms of ESG, sustainable development, environmental responsibility and In a context of rapid transformation of the global automotive sector, the consolidation of international partnerships remains a key factor in supporting its development.

Preparing for the future of mobility

The global automotive industry is currently undergoing a profound transformation, driven in particular by electrification, digitalization, new technologies

On June 3, 2026, the Tunisian Automotive Association (TAA) celebrated its 10th anniversary around a theme that summarizes both its history and its vision: "60 years of heritage, 10 years of acceleration".

This event marked an important milestone for the TAA and for the entire automotive industry More than an anniversary celebration, this meeting was a moment of recognition, sharing and projection towards the future, bringing together the main actors who contribute to the development and influence of the automotive sector in Tunisia.

60 years of automotive industrial heritage in Tunisia

The history of the automotive industry in Tunisia is Through this anniversary, the TAA wished to pay tribute to the pioneers of the Tunisian automotive sector who have contributed to building an ecosystem today recognized for its know-how, competitiveness and export orientation.

The different sequences of the event made it possible to return to the main stages of this evolution, to highlight the successes of the ecosystem in On the contrary, it marks the beginning of a new chapter for the TAA and for the Tunisian automotive ecosystem.

With 60 years of industrial heritage and a new generation of players, Tunisia has major assets to strengthen its positioning in international automotive value chains.

The TAA for 10 years of acceleration. And a common ambition for the future.

Thank you to everyone who helped write this story with us.

The future of the Tunisian automotive industry is being built together.

September 25th marks the official launch of the Automotive ESG Maturity Assessment, a tool designed by the Tunisian Automotive Association (TAA) to support companies in the Tunisian automotive industry in assessing their ESG maturity and building their progress trajectory.

In a context where environmental, societal For automotive companies, it is now a lever to strengthen their competitiveness, improve their resilience and meet the growing expectations of contractors and international partners.

In particular, the launch day highlighted the main challenges facing Tunisian companies and the importance of adopting a Walid Akrout, Head of Treasury and Donor Partnerships at UBCI, Mr. Zied Bachrouch, Director of Global Markets at Gamco Energy, as well as Ms. Fatma Midani, CEO of Soul & Planet, for the richness of their interventions and the quality of the exchanges.

The TAA also thanks all its partners for their support and commitment alongside the Tunisian automotive industry: GIZ Tunisia, UBCI, Gamco Energy, ProVerdy, cit Tu Identify your priorities. Take action.

A new step for ESG in the Tunisian automotive industry

September 25 is not a conclusion, but the starting point of a new stage in the ESG approach of the Tunisian automotive industry.

Through the Automotive ESG Maturity Assessment, the TAA wishes to Understand. Prioritize. Act. Progress.

ESG is not built only in reports.
It is built in action.

And this action starts now.