The Tunisian Automotive Association (TAA) took part in the event "Sfax Green Shift 2026", organized on July 15, 2026, through the participation of its Managing Director, Fatma Kolsi. This reference meeting brought together the main actors of sustainable mobility to discuss the challenges of the transition to a decarbonized, innovative and competitive transport system in Tunisia.

The event brought together representatives of public institutions, financial partners, industrialists, experts, startups and entrepreneurs around a common ambition: to accelerate Discussions focused in particular on financing the green transition, infrastructure and industrial ecosystem development, the integration of ESG (Environment, Social and Governance) criteria into companies' strategies, as well as issues related to cybersecurity and data protection in smart mobility solutions.

Through a format In parallel, the "Tech & Carbon" Startup Village and the Mobility Ecosystem Space highlighted innovative technological solutions, entrepreneurial projects and opportunities for collaboration between industrialists, investors and project leaders.

Through its participation, the TAA reaffirms its commitment to a Tunisian automotive industry

The Autoliv Group, world leader in automotive safety systems, inaugurated the extension of its El Fahs (Zaghouan) plant, strengthening its presence in the automotive industry in Tunisia and confirming the country's attractiveness for high value-added industrial investments.

The inauguration ceremony is It is part of Autoliv's global strategy to develop its industrial capabilities in Tunisia while integrating the most advanced technologies in smart production, energy performance and logistics.

This project will improve the productivity of the site, strengthen its competitiveness and support more sustainable production through optimal use Today, the sector brings together nearly 300 industrial companies and generates more than 120,000 jobs, constituting one of the main drivers of Tunisian industrial exports.

Autoliv, a major player in the automotive components industry in Tunisia

Present in Tunisia since 1999, Autoliv is located on the sites of Today, the group employs more than 4,500 people and produces nearly 4 million automotive steering wheels in Tunisia each year, exclusively for the European market.

Globally, Autoliv is present in 28 countries through 64 production sites and manufactures approximately 7 million automotive steering wheels per year It contributes to the development of advanced industrial skills, the creation of skilled jobs and the strengthening of Tunisia's integration into global automotive value chains.

On July 15, 2026, the Technical Center for Mechanical and Electrical Industries (CETIME) organized the 5th edition of the Sectoral Meetings dedicated to the Automotive and Aeronautics sectors, under the theme:

"CETIME, your strategic partner for a successful energy and ecological transition".

The Tunisian Automotive Association (TAA) and the Tunisian-Italian Chamber of Commerce and Industry (CTICI) have formalized the signing of a Memorandum of Understanding (MoU), opening a new stage in the strengthening of economic and industrial relations between Tunisia and Italy.

Signed by Mrs. Myriam Elloumi, President of the TAA, and Mourad Fradi, President of CTICI, this agreement reflects a common ambition: to promote synergies between the Tunisian and Italian industrial ecosystems, support the development of companies and encourage the emergence of new partnerships with high added value.

A partnership at the service of the competitiveness of the automotive industry

Through this Memorandum of Understanding It is now the third largest export market in the sector, accounting for nearly 11% of Tunisian automotive exports, behind Germany (37%) and France (21%).

These performances testify to Tunisia's increasing integration into European value chains and the trust placed in it by the