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FITA 2026 – Panel TAA x AAAM I Développement de la chaîne de valeur des composants automobiles en Afrique : des fondations industrielles à une intégration régionale portée par l’innovation
04 May
TAA News

FITA 2026 – TAA x AAAM Panel I Developing the Automotive Component Value Chain in Africa

A structured panel bringing together industrial, institutional and financial decision-makers:

  • Akrem Saadaoui – Project Manager North Africa, AAAM (Moderator)
  • – VP AAAM North Africa / VP East Port Said / MD EGA
  • Myriam Elloumi – President TAA & Chief Corporate Affairs & Sustainability Officer, COFICAB Group
  • Themba Khumalo – AfCFTA Secret In this context, Tunisia is positioning itself as a credible industrial and technological platform on a regional scale.

    Regional integration: a competitiveness imperative

    The exchanges also highlighted the structuring role of the AfCFTA in building regional value chains. The objective is clear: to promote industrial specialization, strengthen complementarities between countries and facilitate the integration of African suppliers into interconnected ecosystems.

    Without this integration logic, the rise of the sector will remain limited.


    Brakes still to be lifted

    Despite the identified potential, several obstacles In particular, the speakers pointed out:

    • still insufficient access to industrial financing,
    • fragmentation of regulatory frameworks,
    • a lack of operational coordination between public actors and PRI The segments related to electric mobility, micromobility and R&D represent concrete opportunities to position Africa on more technology-intensive value chains.

      These dynamics make it possible to envisage faster development trajectories that are better aligned with global developments in the sector.




      An action-oriented dynamic

      Beyond the diagnosis, this panel is part of a resolutely operational logic. The objective is to bring out concrete solutions and structuring partnerships to accelerate the development of the sector.

      The roadmap is set: industrial upgrading, regional integration and innovation. The challenge now is to trigger a rapid and coordinated implementation.

Et puis la Tunisie entre dans le cadre - larevueautomobile.com
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PRESSE

And then Tunisia comes into play...

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Senauto Expo : la Tunisie consolide son positionnement stratégique au sein de l’écosystème automobile africain
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Senauto Expo: Tunisia consolidates its strategic positioning within the African automotive ecosystem

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La Tunisian Automotive Association à l’honneur dans le numéro spécial Managers N°324
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The Tunisian Automotive Association is featured in the special Managers issue No. 324.

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Automotive sector: Ministerial interest in training sessions

The Minister of Industry, Mines and Energy, Ms. Fatma Thabet Chiboub, oversaw, on Friday, December 19, at the headquarters of the Tunisian Automotive Association (TAA) in Tunis, the closing of a training session for a group of journalists from various print, electronic and audiovisual media.
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Automotive sector in Tunisia: €3.9 billion in exports by 2025

The number of companies active in the automotive manufacturing and c

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Sustain, innovate, export: The roadmap for the Tunisian automotive industry

Tunisia, long perceived as an emerging market, is now establishing itself as a key player in the automotive industry in North Africa and the Euro-Mediterranean region. With nearly 300 companies, 120,000 jobs, and €3.9 billion in exports, the country is demonstrating its capacity to produce high-tech automotive components, while attracting international investors and preparing for the future of electric and connected mobility.
La Tunisie mise sur ses ingénieurs pour l’industrie automobile
27 Apr
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Tunisia is counting on its engineers for the automotive industry

The Tunisian automotive sector, a historical pillar of the national industry, is reaching a strategic turning point, oscillating between industrial saturation and new engineering opportunities. According to Sabri Brahem, a member of the steering committee of the Tunisian Automotive Association (TAA) and regional human resources manager at Dräxlmaier, the model based on mass production and exports is reaching maturity, requiring a reorientation of sectoral priorities.
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The automotive components sector at the heart of a media training session

The Minister of Industry, Mines and Energy, Ms.

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Tunisia: Strengthening the role of the media in promoting the automotive components industry

For several years, the automotive industry in Tunisia has been engaged in a process of continuous adaptation to respond to the rapid evolution of the international market and increasingly intense competition. By 2025, the sector will comprise more than 280 active companies—a number that has more than doubled since 2000—enabling Tunisia to become the second-largest producer of automotive components in Africa.
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