On March 26, 2026, CETIME organised, at the UTICA headquarters, the 4th edition of the Sectoral Meetings dedicated to the electrical, electronic and mechatronic industries.

This strategic event brought together key players in the industrial ecosystem, including the Tunisian Automotive Association (TAA), alongside key partners such as FEDELEC , ELENTICA , Cluster Méchatronics Tunisia , Novation City , INSAT and TUNAC .

A clear positioning: to transform the energy transition into a lever for competitiveness

Placed under the theme:
“CETIME, your strategic partner for a successful energy and ecological transition”
This edition marks a deliberate shift: moving from a logic of reflection to a logic of execution.

The stated objective is to make the energy transition a driver of industrial performance, and not a regulatory constraint.

Strong mobilization of the Tunisian industrial ecosystem

The event confirmed a clear trend:
ESG issues are no longer peripheral; they are becoming central to the strategies of industrialists.

Public institutions, manufacturers, research centers, clusters and technical partners have converged around a common goal:
to structure concrete responses to the challenges of decarbonization and energy efficiency.

In this context, the Tunisian Automotive Association actively contributed to the discussions, in line with its positioning:
connecting stakeholders, accelerating transformations and aligning the sector with international standards.

Three strategic axes at the heart of the work

The discussions were structured around three operational pillars:

• ⚡ Energy efficiency and industrial decarbonization
• 🌍 Measuring and managing carbon footprint
• ♻️ Clean production and eco-design

Approach adopted: results-oriented, with a clear focus on implementation.

Concrete and actionable outputs for 2026

The work resulted in the production of high-value deliverables:

• Assessment of sectoral progress since 2025
• Identification of new industrial challenges
• Launch of structuring collaborative projects
• Definition of operational roadmaps for 2026

The result: a tangible acceleration of initiatives related to the energy transition.

Towards a more competitive and sustainable Tunisian industry

This 4th edition confirms CETIME's role as a catalyst for industrial transformation, while consolidating public-private synergies.

For the Tunisian Automotive Association, the issue is clear:
to position Tunisia as a competitive industrial hub, aligned with international ESG requirements and integrated into global value chains.

The goal to achieve: to transform ambition into execution, and to make sustainability a lasting competitive advantage.

The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.

The Tunisian Automotive Association (TAA) will participate as an institutional partner in the PREVENTUM Summit 2026 , an international event dedicated to health, safety and well-being at work , which will be held on April 16, 17 and 18, 2026 at CERES (Tunis) and the Royal Tulip Taj Sultan.

Placed under the theme “Health and Safety 360°” , this edition will bring together international experts, public decision-makers, industrialists and occupational health specialists around the major issues related to the prevention of occupational risks.

A strategic challenge for the Tunisian automotive industry

In a global context marked by:

• 2.93 million work-related deaths each year (source: ILO)
• 395 million non-fatal workplace accidents
• more than 2.4 billion workers exposed to environmental risks

Occupational health and safety are becoming a critical lever for competitiveness and compliance for industries integrated into international value chains.

For Tunisia, these challenges are amplified by:

• the rise of mental health issues in the workplace
• the need to structure approaches related to psychosocial risks
• the need to strengthen a sustainable prevention culture

TAA intervention: alignment with international standards and sustainability

In this context, Adnen Boubaker , Human Resources & Social Sustainability Director at TAA, will speak at a dedicated panel.

His presentation will focus on:

• The importance of health, safety and working conditions (HSST) in Tunisian automotive sector companies
• the requirements for alignment with international standards to guarantee compliance and competitiveness
• The structural actions carried out by the TAA, in particular:
  • the sustainability pillar integrated into its sector strategy
  • the partnership with RSCI (Responsible Supply Chain Initiative)
  • the deployment of the ESG Framework dedicated to the Tunisian automotive industry

PREVENTUM 2026: a platform for exchange and innovation

The summit will offer a rich format combining:

• plenary sessions
• panels of national and international experts
• keynotes
• thematic roundtables
• exchange sessions between companies, institutions and specialists

The topics covered will include:

• overall health and organizational well-being
• prevention of occupational risks
• psychosocial risks and mental health
• innovation in occupational health and safety
• integrated “360°” prevention approaches

Strengthening a culture of prevention to improve industrial performance

TAA's participation in PREVENTUM Summit 2026 is part of a clear vision:
fully integrate health, safety and sustainability issues into the transformation of the Tunisian automotive industry .

As a unifying platform, the TAA works to:

• supporting companies towards international standards
• to promote responsible and sustainable practices
• enhance the sector's attractiveness to investors

A high-value event for businesses

PREVENTUM 2026 represents a strategic opportunity for companies wishing to:

• anticipate emerging risks
• strengthen their prevention culture
• draw inspiration from international best practices
• exchange with experts and decision-makers
  
  In the spirit of PREVENTUM, sustainable performance is also built through simpler, smoother and better organized experiences.
  To offer you a simple digital registration process before and during the event, PREVENTUM relies on the Business Room platform.
  In just a few clicks, you can choose your package, register, receive useful information, news and your badge directly via the platform.
  🔗 Registration: preventum.businessroom.io/

In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.

A national pavilion with strong industrial value

The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:

• STIP AMINE

• COLMAR

• ACTIA Africa

• One Tech Group

• SIA

• ENOVAROBOTICS

• ICAR

• ALPHABUS

• Bakomotors

• Safe

• Embedded Innovation

• Pixii

• Novation City

This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.

Measurable results: signing of industrial MoUs

The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.

This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.

Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.

A deliberate African dynamic

Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.

This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .

Focus on sustainable industrialization in Africa

The roadmap is clear:

• converting intentions into structuring industrial projects

• securing sustainable investments

• consolidate shared growth between Tunisia and its African partners

Africa is not a market of one-off opportunities.
It's an industrial space under construction.

The TAA and its members have chosen to play an active, results-oriented role.

The Tunisian Automotive Association (TAA) will participate, alongside the Cluster Mecatronic Tunisia , in the SENCON, SENENERGY and SENAUTO Expo 2026 trade shows, scheduled from February 5 to 7, 2026 in Dakar (Senegal) , within the Tunisian Pavilion .

This presence is part of a targeted B2B approach , aiming to position Tunisia as a competitive industrial and technological platform for investors, contractors and international partners interested in West Africa and the African continent.

The TAA will highlight Tunisian industrial capabilities in high value-added sectors:

• Mechatronics and industrial electronics

• Industrial engineering and subcontracting

• Automotive solutions and sustainable mobility

The objective is clear:
attract structuring industrial partnerships , facilitate investment opportunities , and encourage technological and commercial cooperation between Tunisian, African and international companies.

📍 Tunisian Pavilion
📌 Booth 6C30 – Hall A

This participation is supported by the Invest for Jobs program – Special Initiative “Decent Work for a Just Transition” , through the project “Partnerships for employment and support for SMEs in Tunisia II” , mandated by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ Tunisia , under the supervision of the Tunisian Ministry of Industry, Mines and Energy .

Through this action, the TAA consolidates its role as a facilitator of industrial deals , a strategic entry point to the Tunisian ecosystem , and an institutional partner for international players seeking reliable, competitive and sustainable industrial solutions in Africa .

The Salma Dialogue Business Forum officially opened its work in Dakar on February 3 and 4, 2026, bringing together public decision-makers, institutions and economic actors around the strategic issues of South-South and triangular cooperation, in an African context marked by the acceleration of industrialization and regional integration policies.

On this occasion, the Tunisian Automotive Association (TAA) is participating in this leading economic event as part of a high-level Tunisian delegation, alongside Senegalese and African officials committed to the continent's industrial transformation. The forum is being held in the presence of Dr. Serigne Gueye Diop , Minister of Industry and Trade of Senegal, as well as several government and institutional representatives.

The Tunisian delegation is composed of:

• Mr. Wael Chouchane , Secretary of State to the Minister of Industry, Mines and Energy

• Mr. Fethi Sahlaoui , Director General of Manufacturing Industries – MIME

• Ms. Ichraf Smadhi , Director General of International Cooperation – MIME

• Mr. Mourad Ben Hassine , Director General of CEPEX

• Mr. Rachid Saidani , Ambassador of Tunisia to Senegal

As part of the forum, the TAA also participates in the panel entitled
“Sustainable industrialization: structuring African value chains for better global integration” , dedicated to the levers of competitiveness, regional integration and the upgrading of African industrial ecosystems.

This panel brings together:

• Mr. Sabri Brahem , member of the Steering Committee – TAA

• Mr. Akrem Saadaoui , African Automotive and Mobility Association (AAAM)

• Mr. Allan Muhumuza , Secretariat for Technology and Innovation – Uganda

• Mr. Martin Birnecker , representative of the Volkswagen Group

The discussions, moderated by Mr. Ibrahim Debbache , highlighted the challenges related to sustainable industrialization, the structuring of competitive African value chains and the integration of Africa into global value chains.

The joint participation of the Tunisian and Senegalese governments, public institutions, and economic actors illustrates a shared vision aimed at:

• accelerate sustainable industrialization in Africa,

• strengthen regional integration,

• develop high value-added African value chains.

As part of strengthening its governance, optimizing its internal organization and standardizing its processes, the Tunisian Automotive Association (TAA) is launching a consultation for the selection of a firm specializing in organization, association governance and management systems .

This mission focuses on supporting TAA in setting up an Integrated Management System (IMS) that complies with the requirements of ISO 9001:2015 and ISO 21001:2018 standards, as well as on developing and implementing a Procedures Manual covering all of the association's activities.

Interested firms are invited to download the Terms of Reference (TOR) via the link below and to submit a technical and financial offer in accordance with the defined requirements.

📅 Deadline for receipt of offers : February 23, 2026

📧 Submission address : achat@taa.tn
📌 Email Subject : Consultation No. 01-2026/TAA

Any offer sent to another address or received after the deadline will be considered inadmissible.

🔗 Download the Terms of Reference (TOR)

The members of the Steering Committee of the Tunisian Automotive Association (TAA) held their first strategic meeting of 2026 , marking the launch of a work cycle focused on consolidating the competitiveness of member companies and strengthening the international positioning of the Tunisian automotive sector .

This meeting allowed for the definition of strategic priorities for 2026 , with a clear focus on operational support for manufacturers . Discussions focused in particular on levers to support skills development , facilitate the integration of Tunisian companies into international value chains , and promote industrial innovation , especially in high value-added segments such as automotive components, electronics, and embedded software .

At the sectoral level, the work was carried out within the framework of the TAA-State-Partners sectoral pact , with the objective of strengthening the attractiveness of Tunisian industry and supporting sustainable growth in the sector. The key priorities identified for 2026 focus on:

• industrial attractiveness and competitiveness ,

• innovation, digitalization and industry 4.0 ,

• the transition to electrification and intelligent vehicles ,

• strengthening institutional dialogue in order to defend the strategic interests of the automotive sector.

The year 2026 also marks a symbolic milestone for the Tunisian Automotive Association , which celebrates ten years of commitment to industrial development. This new cycle is firmly rooted in a future-oriented approach, placing innovation, industrial performance, and international integration at the heart of the TAA's activities and the Tunisian automotive ecosystem.

The Sousse Hub is one of DRÄXLMAIER's most significant projects in Tunisia . Currently under construction within Novation City in Sousse , this future center of excellence aims to consolidate the group's research and development, engineering, and information technology activities within a modern and scalable infrastructure. Its inauguration is scheduled for mid-year , marking a major milestone in DRÄXLMAIER's technological development strategy in the region.

At full capacity, the DRÄXLMAIER Sousse Hub will host nearly 1,000 Tunisian engineers and experts specializing in engineering, R&D, and IT . These highly skilled local professionals will contribute to the development of innovative solutions designed to support the industrial performance and competitiveness of DRÄXLMAIER sites internationally.

Designed according to high environmental standards , the building embodies a sustainable approach to innovation. From its inception, it incorporates responsible technologies , in line with the group's commitments to sustainable development. The open, bright, and collaborative workspaces have been designed to stimulate creativity, foster interdisciplinary collaboration, and improve team well-being .

With the launch of the Sousse Hub , DRÄXLMAIER confirms its long-term commitment to Tunisia and strengthens its position as a leading industrial and technological player. This high-impact project illustrates the group's ability to combine local expertise, sustainable innovation, and global ambition .